10 Tips to Make Your Website Successful (Part II of II)

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” – Bill Gates

When you have a small business, an internet presence in the form of a company website can prove invaluable. If well developed, it can act as an inexpensive marketing tool and a good point of contact. It can also help to further brand your business. Last week we discussed the first 5 of ten steps in creating a stellar website for your business. Here are the final 5:

6. Approach the site as an outsider
You already know everything there is to know about your business, and if you’re not careful that perspective can limit your communication with clients. You may assume people already know things that they just don’t. Step outside yourself for a bit and approach the website as an outsider. Ask yourself the following questions:

• What information would someone in my target market first want to find?
• How would they expect to navigate that information?
• What are their Frequently Asked Questions?
• What information is useful to them?
• What information is not useful to them?

It would be worthwhile to enlist the help of a few people in your target market. Ask them these questions and more. See what they know and what they would like to know more about. Remember the site isn’t for you, but for your potential customers to get more information on your expertise.

7. Use clear, straight-forward text
Members of your target market aren’t accountants or bookkeepers, so you should avoid using obscure lingo. Explain things in layman’s terms without being condescending. Be as straight forward as possible and don’t hide crucial information like pricing. Potential clients want to know how much you charge, and if it becomes difficult to find that information they may leave your site in search of one that’s more transparent. Make it clear that the website only provides estimates for certain services; request that they contact you for specifics. The web industry standard on how long you have to win or lose a viewer to a web site is 8 seconds. Make sure you fill that 8 seconds that will win them to doing business with you.

8. Offer practical information for free
Everyone loves free information. That information can either be posted on your website, distributed through a free newsletter, or both. If people find your website useful, chances are they’ll come to you when they need financial services. It’s also likely that they’ll forward your website on to friends and family. The trick is to give useful information that will attract them to you and your the services you provide. Rule of thumb is don’t share something that you can charge good money for, but you can always lure them in with a mention or a tease about that information.

9. Test your site
Lest you think this is an optional step, we must repeat: TEST YOUR SITE! Nothing is more annoying to web users than a site that doesn’t work. Not only should you make it easily accessible, but you should have it tested (multiple times on multiple computers) and probably by someone other than yourself. You should see how it looks on a PC, a MAC, a computer with a modem, a computer with a cable connection, a computer running Internet Explorer, Firefox, Opera…you get the picture. Be sure your pages load quickly. There is no other quicker way to lose a customer, have an immediate judgment of your professionalism, and perhaps even your competence with broken links, images not showing and web page irregularities that annoy the viewer. You don’t want your website to frustrate potential clients into looking elsewhere for accounting or bookkeeping services.

10. Market your site
There are inexpensive ways to get your website out there. Here are just a few:

• Put the URL on your business cards
• Include the URL with your email signature
• Issue a press release in your local paper
• Run website-only promotions
• Whenever possible, get other websites to link to your site
• Submit your site to directory listings
• Include the URL in your Yellow-page listing
• Include the URL on your stationary

Anything you do in print, smack that web site address on it as well. People you contact are expecting that now, and you can give them a great way to find out more about you when you place it on anything you produce. Now with any promotion you run, you can include your website. You’ll be amazed at how many people are more willing to visit a website than they are to call you with questions.

Don’t let the Internet intimidate you. It’s a great way to promote your business and connect with potential clients. But don’t let all the flash and pizzazz on the internet distract you. Your website should be content-driven and informational. But most importantly, take your time and do it right.

The importance of having a great Internet presence hasn’t excaped the eye of Universal Accounting Center. That is why each Professional Bookkeeper’s Program comes with one for you to set up and start out with. Find out what else the comprehensive training comes with by clicking here.

10 Tips to Making Your Web Site Successful (Part I of II)

One great way to promote your business is in having a website. People can get to know you a little better even if they are across the continent. A good website will speak directly to your target audience and let them know how you can make their lives better. A good website will represent you well and increase your clientele. A good website will work 24/7 as a virtual receptionist, getting the word out about your business while you spend your time doing what you do best: accounting. But where do you start? Here are first five of ten tips that will make your website successful.

1. Pick a memorable domain name
Which would you find easier to remember? www.happyaccounting.com or www.128.64.348.82.com/accounting/john_doe/homepage.com? When you pick a memorable domain name, chances are the people you share it with will visit your website later. And remember, memorable and cheesy are not synonymous. Your target audience is looking for a professional, not a standup comic in the making.

2. Hire a professional
Unless you’re a closet programmer, you might want to leave the website designing to professionals. While there are software programs that walk you through website design, consider enlisting the help of someone who has experience designing websites for small businesses. Consider the advice you give business owners trying to manage their own accounting: let the professionals do what they do best, so that you can do the same.

(Stay tuned for more on the web site you receive as a part of your Program package in Part II)

3. Find the right website hosting
A few years ago I created a website using a free hosting service. When I went to my site, all I could see was my title and a bunch of huge banner adds. I had to scroll down quite a ways before accessing my content. It was confusing to me; how would visitors respond? When in doubt it’s good to pay a little extra for a site free of banner ads except those you choose to sponsor your website.

4. Stick with a simple design and clear navigation
How do you respond to Power Point Presentations with neon text, flashing graphics, and nifty rollover effects? It may be hypnotic at first, but can quickly become distracting. While you want your site to be visually appealing, you need to remember that your content is on display, not the clever programming.

Your navigation should also be clear. The internet is all about quick and easy access to data. If your navigation slows users down, chances are they won’t hang around to find the information they’re looking for; they’ll go to a website that’s more transparent.

5. The site should be about the client, not about you
Your website should not be one big ego trip. While you want to be confident and assure visitors that you are a qualified accountant, your site should be more about the remarkable things you can do for your clients than about how remarkable you are.

That is why Universal Accounting Center, when you enroll in the Professional Bookkeeper Program you receive a customizable web site for you to be able to get your feet wet with. This site is available for you to be able to sell those who come to it, support your marketing and advertising efforts and give a way for your potential clientele to look up and do more research about you.

These are just five of ten things you can do to build a successful website for your business. If you don’t have a website yet, it’s time you got one. It’s a great way to promote your business. And in this day and age it’s difficult to be successful without an internet presence. It doesn’t have to be painful or expensive. But it should be done right. Come back next week to read about five more things you can do that will help you do just that: Click Here for the Professional Bookkeeper Program and find out more about the web site offered within the PB program!

Stay tuned for next week when we cover the following web site tactics:

1. Approach the site as an outsider
2. Use clear, straight-forward text
3. Offer practical information for free
4. Test your site
5. Market your site

I didn’t plan to replace my income. I had a good job, with good a good salary and benefits. I just wanted to provide a buffer to my family and do something fun so I kept my day job and started a bookkeeping service. But, the entrepreneurial bug bit me, and before long I was on my own.

One of the many reasons why a bookkeeping service is such a terrific home based business is because it can be started at any time of the year, and the work can be done any time during the day or night. In other words, you can continue with your current employment and develop a client base on the side.

The income you earn in your part-time venture will initially be just some extra spending money. Eventually, if you grow your business, it might replace your full-time job. You will be in the envious situation to choose between your current employment or freelancing full-time. For me, it was an easy decision.

Your marketing program will need to be adjusted if you plan to continue your current employment while building your accounting business. To begin with you will need to seek out clients among people you already have a relationship with. These will include friends, relatives, neighbors, and co-workers. For more information on how to market to these prospects see a great article at the link below.

My first four clients, and several later, came from this group. That may be all you want or need to reach your goal. For some, just three or four clients might replace an income. Remember: One client on average will bring you $300 per month, and require only six to eight hours to complete. For just three or four Saturdays you will be earning over $1,000 per month. Not bad for a part-time job.

Click HERE to Learn How to Make $30 to $60 Per Hour With Your Own Bookkeeping Service

Start a Bookkeeping Service? Great Idea!

Paul and Sarah Edwards, authors of “The Best Home Businesses for the 21st Century,” rate a bookkeeping service as the “Best of the Best” home-based businesses. Several reasons make this business a terrific choice for the wannabe entrepreneur.

1) Every business needs some form of bookkeeping - whether it’s a one-person operation or the business has thousands of employees.

2) A person can expect to earn more than $30 per hour - sometimes as high as $75 per hour. The average client billing will be $300 per month and require six to eight hours a month to complete.

3) It’s inexpensive to start. For less than $1,000 a person can purchase everything they will need to get the business underway. Those that already have a computer have the biggest part of the investment taken care of.

4) Other than a computer, printer, inexpensive calculator, and fax machine, there’s no special equipment that’s necessary.

5) Using today’s technology you can have clients anywhere in the world.

6) Accounting/Bookkeeping software has become easier to use. The most popular software on the market today is QuickBooks Pro (less than $250).

7) You need only a small area of your home for your office. It can even be in the corner of a bedroom.

There’s no traffic in and out of your home, so zoning laws are never a consideration.

9) You can build a part-time business while working full-time at another job.

10) You can perform the work during the day or night. It’s a great business to work around a busy schedule.

11) You don’t have to purchase or maintain inventory.

Warning: Start this business if you enjoy numbers and can work well with details. If you qualify, you’ll enjoy the challenge and the opportunity to work with others.

It’s likely that your first client will be from among personal acquaintances. Since every business needs bookkeeping, and business owners prefer to work with people they know, all you need to do is let people know what you’re doing. If you haven’t read the free marketing articles at our web site, you’ll find them at the link below.

If you have particular experience in one industry you may want to specialize by seeking out bookkeeping clients within that industry. For instance, if you’ve worked in a restaurant most of your working life, you could send a letter to all the restaurants in your area advising of your background and ability to help their business become more profitable.

To begin, emphasize businesses that have five to 20 employees. This way you won’t be overwhelmed by the immensity of the task, and it’s a good size to get you established. Furthermore, it represents the largest sector of businesses.

Typically your fee should be a standard monthly charge. Don’t charge by the hour: not only is it an administrative headache, but your services are easier to sell to new businesses when they know what to expect. See article at
http://www.accounting-and-bookkeeping-tips.com/running-bookkeeping-service/accounting-service-fee.htm

You can grow your business to any size you wish. If you want to work full-time, it’s a good idea to hire someone either as an employee or contractor to do the data entry. That will free you to enjoy life or seek more clients.

You Have What It Takes to Start a Successful Bookkeeping Business. Thousands just like you are already living their dream.
Click HERE to See How You Can Earn $80,000 Per Year With Your Own Bookkeeping Business

Other sections from this week’s newsletter:

• Powering Up Your Client Database and Getting Personal
• Articles to Help You In Starting Your Own Business
• Seven Steps to Strengthen Your ‘Client Sales Pitch’

Here’s a short quiz I don�t think you�ll have difficulty completing:

1. All things being equal, would you rather earn $45/hour or $55/hour doing accounting for a business?
2. All things being equal, would you rather have a $250/month clients or a $400/month client?

These questions may appear to take the record for the all-time dumbest questions ever asked. But, when you are working for yourself, sometimes these are questions that beg asking � It’s a question of economics.

You might recall from your high school economics class that supply and demand drive the pricing structure of the free world. The most obvious contemporary example is the computer industry where competition has been driving the prices of computer hardware down every year. As more computer manufacturers have entered the playing field the supply has increased beyond demand, and prices have fallen, and fallen, and fallen even further.

This principle can work for or against any business — even accountants. When we specialize in providing accounting for industries where there’s high demand, but limited competition, we can find clients more readily and charge a higher fee for our services. This is putting the law of supply and demand in our favor.

Why will some businesses pay more for bookkeeping than others?

The business world is “information hungry.” Managers/Owners want the latest information on the economy, their industry, and most particularly their business — and they want it now.

Fifty years ago a business owner might have been the only ‘game’ in town. They might have been the only hospital, car dealer, or dentist. Not anymore. With competition being what it is, business management needs to keep on top of their business more so now than ever before. If they’re not watching their business, they may not have a business to watch.

That’s certainly where the accountant comes in. Through a well-designed information system, uniquely fit to their business, the accountant can give management the information they want and need when they want it.

THE KEY IS TO FIT THE SYSTEM TO THE BUSINESS. To meet their needs we must understand their business and fit the accounting system accordingly. A contractor, for instance, driving a pickup truck with papers stashed and stuck everywhere imaginable, needs to have a different system in place, than does the local hairdresser. An automobile dealership needs to have a system that will track each car separately for both control and flooring (inventory finance) purposes.

Now, I know what you�re thinking: “Don’t all businesses use debits and credits alike?” The answer is “yes” and “no.” It’s true that debits are on the left, and credits on the right. But each business has different types of transactions and different accounts to follow. For instance, the automotive business has three accounts that are somewhat unique to that industry. Namely, Flooring Payable, Contracts in Transit, and Bank Reserve accounts.

The construction industry, particularly builders and developers, work with Jobs in Progress and Progress Billings. Manufacturing businesses must have a system in place that will track progress of raw materials and labor through to the finished product so that the owners can establish their cost per unit.

Since the universities and colleges don�t teach these small business concepts, the opportunities are great for the accountant knowledgeable about these areas . To confirm this, next time you talk with an accounting graduate ask them how ‘Flooring Payable,’ ‘Contracts in Transit,’ and ‘Bank Reserve Account’ are used. Chances are very good that they won’t have a clue.

Now, before you get critical of their training or capability remember that the colleges are grooming them for the Fortune 500 companies, not the used car dealer. All these concepts I’ve mentioned in this article are small business issues for businesses typically employing less than 100 employees.

We recognized the value of these concepts years ago, so our course, covers all types of businesses including those that I’ve mentioned above. And the course is suitable for the beginning accountant and for the college graduate. You will even have an opportunity to do the books for these businesses and practice them for yourself before working on the real thing. You’ll find more information on our complete accounting course under Accounting Made Easy.

Well, should you specialize in a higher demand industry?

That depends on your answer to these two questions. Do you want to make more money? Do you have the knowledge to work with these businesses? If your answer to both these last two questions is “yes” then you might want to consider answering “yes” to the first question, as well.

The State of Social Security

It’s no secret that the Social Security system is facing serious problems. When all the baby boomers start to retire (around 2010), the system will begin to pay out more than it takes in. As an accountant, my clients and friends often ask me what I think is going to happen, so I thought you might benefit knowing where it stands both for yourself and for them.

The trouble can be summed up in one word: demographics. The system is designed so that workers pay into the system to pay benefits to retirees. Well, the ratio of workers to retirees has dwindled to an alarming level–from 40 to 1 when the system began in 1937 to 3 to 1 now. Plus, people are living longer, so retirees are collecting for many more years than before.

What Is Being Done to Insure Social Security Will Be There For You?

A special task force appointed by the government urged in 1997 that action must be taken immediately to save the system, but nothing major has been done to date. A few minor adjustments have been made, such as increasing the normal retirement age from 65 to 67. Also, well-heeled retirees must now pay tax on Social Security benefits. But these efforts alone are not enough to rescue the system.

This is not to say that Social Security will vanish. It’s simply unclear what level of benefits you can expect to receive down the road.

What to do: Call Social Security at (800) 772-1213 and order Form SSA-7004. This form will allow you to check on your expected benefits. It also shows your credited earnings. You may want to do this every few years to make sure you’re being credited for all of your earnings.

Since your benefits are based on your earnings, your benefits may be affected if the system hasn’t captured all of your earnings. Keep in mind that Social Security taxes are paid on salaries up to a certain threshold, known as the Social Security wage base, which increases every year. For 2004, the wage base is $87,900. So when you look at your credited earnings for Social Security tax purposes, it will never be higher than the Social Security wage base for the year.

It is hoped that the federal government will take care of the problems with Social Security, but even if it does, will Social Security really be enough? It is very common that when one purchases a home that they do not really take stock of when they will pay off their mortgage. For many of us, the reality is that our home will not be paid for when we hit retirement age. Depending on the amount of income that you make, your Social Security benefit may not even cover the amount of your house payment.

Ensure Your Own Retirement

So what CAN you do? Retirement consultants state that if one person starts a retirement fund at age 20 and another starts at 30, even if the 30 year old pays in twice as much per month into their program as the 20 year old, they will never catch up because of the operation of compound interest. But most of us are beyond 20, many beyond 30 already, so have we missed the boat? Not at all!

The majority of those that describe themselves as financially independent own small businesses. Even if you are in your 40’s and have not taken part in traditional retirement programs, you can take control of your own financial future. The Professional Bookkeeper (PB) program teaches you how to make $30-$60 Per HOUR doing small-business Accounting and Bookkeeping services. Even without prior experience in Accounting or Bookkeeping, if you have the basic math skills to balance your checkbook, you have all the math ability to do Accounting and Bookkeeping.

Jump Start Your Retirement Now!

The average small-business client will pay you $300 per month to do their books. The real beauty is that it only takes 6-8 hours per month to service a single client! This means that you can service one client per day. If, for example, you build up your client base to 23 clients, that adds up to $6,900 Per Month or $82,800 Per Year in income! And that is not even working full-time! Would $82,800 Per Year in income give you some extra cash to put aside for your retirement? For most of us, that kind of income is exciting at any age.

Sell Your Business to Retire On Later

When you work for an employer, you are making them wealthy. Your success on the job provides for the business owners retirement, but what do you get long-term? The day that you stop earning a paycheck as an employee is the day that you cease to get paid. When you build your own successful Accounting and Bookkeeping service, you are building equity in something that is valuable to investors. One of our graduates recently was excited to report that they had just sold their 3-year old business for over $100,000 and were moving to Australia. Would $100,000 help towards your retirement?

As you build your Accounting and Bookkeeping service, you are earning $30-$60 Per Hour now and creating something of value that you can cash in later. If you are anything but certain that Social Security and your current retirement plan will take care of your needs in the future, be assured that there IS something that you can do about it now. Nobody likes to have their future determined by events that they simply cannot control, so take the first step today to make the income that you deserve now and to retire in comfort later. Your Accounting and Bookkeeping service will ensure you the kind of future that thousands of our graduates rave about today.

Learn How to Earn $80,000+ Per Year Building a Successful Accounting and Bookkeeping Service

Whenever possible you should step-up your marketing efforts.  True growth for your business comes when you continually apply effective promotional techniques.  Using just one strategy over and over again will leave your business stale and stuck.  You must mix it up, try new approaches, and reflect back on which are and which are not working.  The following two recommendations will enable your practice appeal to a broader market:

1. Offer a discounted package

Many small business owners are looking for a deal, and the idea of a discounted, streamlined accounting package might appeal to them.   Consider those services they would find most essential and include them in a very specific package deal with a discounted price.  The effort to provide basic yet affordable services just might attract a new demographic to your practice.

2. Offer a premium package

And then there are business owners who are willing to pay more for premium services.  Consider what you would offer these “platinum” clients and create a package that includes basic services along with additional services they would find valuable.  Include regular consultations where you might “interpret” accounting information that would inform future business decisions and make them more profitable.   These clients may have a greater need for payroll services.  In fact, for these clients you might completely manage their books, and from setup to year-end, have total control of all their financials while clients that retain your discounted services might only have you produce monthly statements.  In this, it may not take long for some of your discounted clients to become premium clients when they realize just how valuable the premium package is.

A Growth Hormone

Of course it takes more than tailoring your service offerings to successfully grow your business.  You need access to proven marketing strategies designed specifically for accounting practices like yours.  You need a system that will enable you to secure 15 to 25 qualified leads per month.  You need a guarantee of a $30,000 increase in annualized billings in just 12 months.  You need the Universal Practice Builder (UPB) Program.

UAC’s Universal Practice Builder Program

You probably realize the value in partnering with seasoned professionals who have even more experience and expertise than you do.  Imagine partnering with Universal Accounting Center without being required to share any of your profits.  You alone benefit from a partnership that requires a simple enrollment fee.  You can see it as a small investment with a large return.  Give us about 40 hours of your time and we’ll help you achieve a more profitable accounting practice in one year.  In addition to those features mentioned above, the Universal Practice Builder Program will give you the following:

• 8 instructional DVDs with 2 manuals
• 3 months of personalized coaching
• A customized website for your practice
• Five business assessments
• A presentation DVD to share with potential clients
• An iron-glad guarantee

You’d be hard-pressed to find a risk-free program like this offered at such a phenomenal price.  Once you’ve realized that $30,000 increase in annualized billings you would have gotten your registration fee back, times 17!  There’s no reason not to take advantage of this amazing opportunity!

And if you register now, you will receive our special gift to you and your business: QuickBooks Made Profitable.  This program will enable you to use your QuickBooks expertise to attract even more clients by enhancing your service offerings and promoting them accordingly.

Take advantage of this premium package deal at a discounted price.  Grow your business this year; enroll today!

Smaller is better. At least two surveys over the past two years show that the Big Four accounting firms are losing clients. Some of them are dropping clients by choice, but many of their clients are leaving the big firms in search of a more personalized service and lower prices.

This is great news for you. Although the Big Four accounting firms aren’t servicing the small businesses that you and I talk about, smaller and mid-sized CPA firms service both corporate and small business clients. As large corporations do more and more business with smaller CPA firms, this provides an excellent opportunity for Small Business Bookkeepers and Accountants to service the businesses that the CPA firms are leaving in favor of doing larger corporate accounting.

Small Business Accounting is Where it’s At

85% of the opportunities that exist in bookkeeping and accounting exist in small businesses. A few weeks ago, we talked about the 550,000 new small businesses that open each month in the United States.

Not only is the opportunity great, but small business accounting is the most exciting.

As a small business bookkeeper/accountant you’ll be a big part of the profitability of the small businesses that you work with. From payables to receivables, even payroll, the small business bookkeeper/accountant is a business owner’s profit expert.

Small Business Accounting Expertise - It’s Achievable, Profitable and Easy

Universal Accounting Center has been teaching small business accounting since 1979. That’s over 25 years.

Universal does what others can’t. College and university accounting graduates are more interested in finance, analysis and corporate accounting… and most university programs don’t spend any time teaching the intricacies of small business accounting.

It takes a small business expert to teach small business accounting. As a small business accountant, you’ll need to know about many different kinds of businesses. From flower shops to bicycle shops. Bakeries to Construction companies. Universal Accounting understands the needs of small businesses.

Businesses Need What You Have to Offer

Most accounting software packages are sold as if the business owner doesn’t need to know anything about accounting to do the books. While this may be true of data input, it’s not true for understanding what the accounting system is telling him or her via the numbers. It takes a skilled bookkeeper/accountant to do that.

The accounting process is critical to the success of any small business. The small business bookkeeper/accountant provides the important interpretation of the numbers that allows the business owner to make informed decisions concerning the financial health of his or her business.

Become the Small Business Profit Expert and Be Well Paid

Most freelance small business bookkeepers earn an average of $300 per month per client. When you first start working with a new business, it might take you 8-10 hours per client week to do the books each month. But over time that hourly commitment will drop. Even at 8-10 hours a week for each client, at the end of the month you’ve just grossed $6000. That’s a minimum of $30 per hour.

Of course some clients will bill more… some less. Part of what you’ll learn with Universal Accounting is an easy and practical way to know what to bill for your services. You’ll learn how to set-up your business. You’ll learn how to find and keep clients. You’ll become a profit expert.

Now is the Time

I know you’ve heard this before. There are many out there telling you the same thing. Let me show you why the Professional Bookkeeper Program is different. As the regulations that face small businesses continue to become more and more complicated and the number of new businesses each month continues to grow, the need for qualified small business accounting experts has never been greater. In fact, the Bureau of Labor Statistics says that this trend will continue for the foreseeable future.

If you want to earn what you’re worth and create the lifestyle that you and your family deserve, owning a small business bookkeeping and accounting practice is the perfect solution. Discovering for yourself how profitable and attainable this will be for you is only a couple more mouse clicks away. Click on the link below and find out why so many people just like you and me are starting their own small business bookkeeping and accounting practice.

Click Here and Discover How Achievable, Profitable and Easy Starting a Small Business Bookkeeping and Accounting Practice Will Be

To sell successfully, you must know your service and its features thoroughly, but that’s not enough. You must also be able to translate the features in to client benefits.

If you push service features instead of service benefits, you’ll break a basic selling rule: Sell the sizzle, not the steak.

Here’s a case in point: Janet Bell provides bookkeeping services. During a sales call, an office manager expressed her interest in Janet’s services. She also pointed out that Janet’s service was priced 15 percent higher than a competitor’s. “You both provide accounting services,” the office manager said.

“Yes, we do,” Janet responded. “But it’s how we do it that separates our service from theirs. We provide full data-entry services so that you can spend your time working with customers rather than entering information into a computer. That means greater sales for you.”

Before calling on prospects, review the charts below.

Three key features of bookkeeping services.

1. Tax planning
2. Cash flow management
3. Management controls

Three benefits the features offer.

1. Reduce tax liabilities
2. Peace of mind
3. Higher profits

A Precarious Position That Could Cost You Thousands of Dollars

In the age of information overload, when so much advertising is bombarding us dozens of times per minute, it’s hard to know what’s essential and what’s fluff. Being able to distinguish between the two is ever so vital in the accounting, bookkeeping and tax fields where thousands of dollars are at stake and severe penalties are levied when you make a mistake.

It’s even more crucial if you’re trying to provide a prosperous lifestyle for you and those you love. You can’t waste your time or money on things that aren’t going to help you gain what you want and need for your family. Here are two ways you can differentiate between a bogus offer and the real deal:

By Their Fruits You Will Know Them

That old adage is true. And business longevity is a great indicator of company success. So if you’re looking for a training program, it’s a good idea to look into the school’s history. Universal Accounting Center (UAC) has been training business owners, accounting professionals and people wanting to break into the bookkeeping field since 1979. The experience and power of accounting success know-how is at UAC. When researching training programs look for the following:

Exhaustive Training. Universal’s Professional Bookkeeper and the Professional Bookkeeper’s Guide to Quickbooks Programs are exhaustive and applicable to both the beginner and the advanced bookkeeper. We spent countless hours ensuring that what we teach is current, applicable, and practiced by successful freelance accountants.

Countless Testimonials. You shouldn’t be expected to take their word for it. Having access to scores of testimonials for the training they offer is crucial. Our extensive history of teaching enables us to boast a lengthy testimonial section on our website. There you’ll recognize a common theme: our programs are easy to understand and implement in order to start your own successful accounting and tax practice.

Standing Behind Products and Services

The institution you select should not be afraid to back their products and services. Universal offers a no-holds-barred guarantee to all their students. If, after completing the course, you feel that it has not benefited you, we will refund your tuition. We are confident that serious accounting students looking to excel in their field will develop powerful accounting skills through our training.

Find out for yourself! You can get Universal’s training program virtually free after you secure that first client! Get off the fence and start working for that lifestyle you and your family deserve. The more you hesitate, the more you procrastinate your success. And those thousands of dollars you could be making every month will be deposited into someone else’s banking account.

Learn the countless ways you and your family could benefit from Universal Accounting Center’s top-notch training. Order our special DVD 4-Pack today to find out how you could change your future!