Accounting and Bookkeeping Articles

In this day and age of texting, instant messaging, and cell phone stock trading, you must be quick and succinct in order to promote your business.  While the elevator pitch is a fairly effective way of endorsing your services in 60 seconds or less, professionals are expecting an even more truncated approach to self-promotion.

In May 2008, BusinessWeek online introduced the concept of the Escalator Speech which can be relayed in 10 seconds or less.  If you can get that right, more professionals will be willing to stay for a more detailed explanation of your services.

Your escalator speech should be contained in one sentence that is relevant and concise.  Also coined the Twitpitch and the Fortune Cookie Message, it should represent your business well and generate interest in your services from qualified, prospective clients.  Consider the message relayed by Google founders to their investor: “Google would provide access to the world’s information in one click.”  The investor quickly appreciated the vision these young upstarts had for Google.

So how do you pare down your message so that it can be relayed in 140 characters or less? (While 140 characters may sound like a lot, this sentence, counting spaces and punctuation, is exactly that long-not much room for hot air.)

First, you must understand and appreciate the value your business offers.  If you have trouble articulating why your business stands out from the competition, it may be a sign that your business doesn’t yet have a competitive edge.

Second, you must know how your business benefits the listener; this will generate interest in your services.  Brian Solis, author of PR 2.0, explains that this means you must tell the investors how your business will generate income and tell prospective clients how your business will solve their problems.  This may require a different escalator pitch for different audiences.

Third, think of your escalator pitch as a slogan or tagline that would work well in an advertising campaign.  You may even want to start with your mission statement, and tweak it to fit your needs.  Consider Universal Accounting Center’s slogans as an example of springboards to potential escalator speeches.  Changing the face of accounting, one small business at a time may become, “UAC trains students in small business accounting, providing graduates with the skills that will increase a small business’s profitability” (137 characters).    And, If it’s about accounting, it’s Universal may become, “Learn small-business accounting at UAC where we have taught graduates how to start successful bookkeeping practices for more than 25 years” (138 characters).

Your business will benefit from your ability to promote your services quickly and succinctly.  Vinnie Lauria, co-founder of Lefora, explains, “If you have to take more than one sentence to explain your service, people aren’t going to wrap their heads around it.”

Take the time to scrutinize your business enough to create an escalator speech that adequately relays your value in one sentence.  You’ll find that when you do, listeners will be more likely to stick around for even more.

Associate with Peers

You can see how other bookkeepers and accountants are promoting their services by joining our accounting and tax forum.  Upon joining, you can associate with other professionals who are encountering the same issues and challenges with which you may be currently dealing.  Take the time to create a profile today. It’s free and provides you with the perfect networking opportunity.

References

Tozzi, John.  “The Escalator Pitch.” 16 May 2008 BusinessWeek.com

Why Now’s the Perfect Time to Shift Gears

In the face of recession the natural tendency is to lay low, to duck and cover.  It’s likely that your competitors are doing that already, which is why this is the best time for you to shift gears and take advantage of the economic downslide.  Here are six things you can to move ahead during the recession:

1. Take advantage of down time

Remember all those times that you bemoaned your crowded schedule and lack of free time?  And remember all those things you had to place on the backburner because you lacked the time to attend to them?  Take advantage of downtime by doing those things you may not have had time for before: networking, de-cluttering your office, researching industry trends, reorganizing your files, following-up with prospective clients, etc.

2. Hire good talent

Now’s the perfect time to hire good talent for less.  The recession has left lots of talented individuals without jobs and without appealing positions to which they can apply.  You will be able to select from a qualified pool of applicants and bolster your staff in order to prepare your business for number three!

3. Prepare your business for an influx of new clients

Think positively and prepare your business for what might result in an influx of new clients for you.  As you market more aggressively (see six below), build your staff, and take advantage of downtime, you’ll find that your client roster will begin to grow.  So use this time to prepare yourself by ensuring that you have the resources necessary and processes in place that will enable you to manage all that business more efficiently.

4. Cut expenses

Of course it’s a good idea!  Take a look at your budget and see if there’s anything you can cut.  While an accounting practice doesn’t have much overhead, you may consider ways you can streamline your workflow, accomplishing more in less time.  Your objective should be to increase billable hours while cutting unnecessary expenses.

5. Diversify your services

The best way to take advantage of this recession is by making it more appealing to prospective clients.  Have you considered adding QuickBooks services to your menu?  Or perhaps you could learn how to prepare a small business’s tax returns as well as manage their books?  You’ll definitely gain an edge over the competition when you are able to provide full financial services for your clients who will be more than happy to take all their financial needs to just one firm.

6. Practice aggressive marketing techniques

Chances are your competitors are currently trying to maintain their rosters rather than grow them.  Big accounting firms are focusing on their A-list clients rather than their smaller ones who are no longer worth the time or energy to maintain.  Your aggressive marketing techniques will enable you to acquire many of those small business accounts that have been overlooked or forgotten.

Not only that, but when you market like there’s no tomorrow, you inspire more confidence in current clients who see your efforts as evidence that your business is thriving despite the recession.

Universal Can Help You Market More Effectively

UAC has been helping professional like you gain the skills necessary to succeed as small business accountants.  With over 25 years experience, we not only know the skills required to succeed but the strategies you need in order to market your skills more effectively.

It’s no secret that accountants are not marketing experts.  In fact, some accountants even get a little nervous when talking about promoting their services.  With UAC’s Universal Practice Builder (UPB) Program you will have everything you need to grow your business and your bottom line.

Here’s a sampling of what you will gain from enrolling in this amazing program:

• A guarantee of $30,000 in new annualized billings in only 12 months
• 12 marketing strategies that you can implement immediately
• A process which can produce 15 to 25 qualified leads per month
• 3 months of coaching via telephone and Internet
• Training on a computerized database tracking program
• A presentation DVD to show potential clients

While your competitors hunker down for a long recession, you need to take advantage of this time to grow your business and become the premier accounting firm in your area.  And when you enroll now you will receive QuickBooks Made Profitable (QBMP) for FREE, a program designed to help you use your QuickBooks expertise to enhance your services and attract even more clients!  You’ll be trained in the following:

• A proven system in using QuickBooks to attract larger numbers of potential clients
• Representing yourself as a QuickBooks expert
• Leveraging your time
• Meeting potential clients
• Offering clients services that will help them reduce taxes, increase profits and put money in the bank

Only ostriches hide their heads in the sand.  Don’t duck and cover simply because the economy is struggling.  You can take advantage of the recession and have a stronger business as a result.  Order this package today and begin a journey to a brighter financial future for you and your business.

5 Tips in “Thriving” an Economic Recession

Many would agree that there’s no question we’re currently experiencing an economic recession.  That has many small business owners panicking as they worry about the longevity of their businesses and livelihoods.  Entrepreneur.com’s networking guru, Ivan Misner, has written a blog series entitled “I Refuse to Participate in a Recession” where he examines how business owners, in changing their perspectives, can thrive, as opposed to survive, an economic recession.  This week we will examine five tips designed to help you change your experience with the current economy.

1. Assess your internal dialogue.

How you experience the economy has more to do with what you’re telling yourself about it than it does the statistics, the news forecasts and the bailout proposals.  If you have determined that things are bad and they’re only going to get worse, for both the nation and your business, then chances are they will-not because that’s what’s destined to happen, but because that’s what you believe will happen.  Your internal dialogue determines whether or not you become a victim in the current economic crisis or a survivor-or should we say, thriver.

2. Focus on what you do want, not what you don’t want.

The Law of Attraction exerts that your life is a reflection of what you think, what you focus on, and what you expect to happen.  You must turn your attention away from worry and fear.  While it is a good idea to develop a plan for the worse-case scenario, once that plan has been laid you must move on to brighter thoughts.  Consider what you do want for your business and keep those ideas in the forefront of your mind.  Those thoughts will continue to attract more positive things into your life and business.

3. Maintain a positive attitude.

Try to remain as positive as possible.  While thinking more positively is a good first step, maintaining a positive attitude has a lot to do with your emotions as well.  Try to do those things that enable you to feel more upbeat and positive.   Exercise, read, maintain your hobbies, watch comedies.  It’s much easier to remain positive when you’re participating in those activities that make you feel good.

4. Become more competitive.

Consumers are now, more than ever, keeping a close eye on their pocketbooks.  This increases the competitive nature of the marketplace.  If you don’t increase your competitive advantage now, you’ll feel the impact on your bottom line later.  Consider adding complementary services or increasing your marketing efforts in order to counteract these effects.

5. Take action.

Entrepreneurs that passively “wait out” the recession will probably find their businesses in need of serious resuscitation when the dust clears.  Take action to improve your business regardless of what the economy is doing.

The Universal Practice Builder Program

Now is as good a time as any to grow your clientele.  Regardless of the economy, small business owners are still required by law to keep accounting records.  However, the market will grow increasingly more competitive as prospective clients look for the best accountant to meet their needs.  You must better market your services in order to generate the most appeal for your particular skill set.

In all our years working with accountants, bookkeepers and tax preparers we’ve come to understand how to best market your services.  Our Universal Practice Builder Program will provide you with 12 marketing strategies that will enable you to secure 15 to 25 qualified leaders per month, a guarantee of $30,000 in new annualized billings in only 12 months, three months of master coaching, and access to a proven plan that will help you retain clients.  Again, you can complete this amazing program on your time and at your own pace.

When you order this program now, you will receive a second valuable program, QuickBooks Made Profitable, for free! Designed to help you attract even more clients using your QuickBooks expertise, this course will enable you to start and maintain an even more lucrative practice.

80% of small businesses use Intuit’s Quickbooks software.  Learning Quickbooks will help you keep more efficient records, enabling you to teach your clients how to use the software so that you can get the information you need which will make your job much easier.  In addition, this program will teach you how to attract more clients using your QuickBooks setup, help, and consulting services.

Take advantage of this marvelous opportunity to stay the course and thrive the current economic recession.  Order now!

References

Misner, Ivan.  “I Refuse to Participate in a Recession (Part 2).” 1 October 2008 Entrepreneur.com Blog Network.

Become a Profit and Growth Expert

Accountants offer valuable services-services every business needs.  In fact, businesses are required by law to keep books.  So how could you possibly increase the value of your accounting services when they are already extremely valuable?  By becoming a Profit and Growth Expert!

What is a Profit and Growth Expert?

A Profit and Growth Expert uses information from the accounting system to analyze a business’s fiscal standing, sharing that analysis with those who can use it to make more profitable financial decisions.

A Profit and Growth Expert is a proactive accountant who realizes that the information he/she generates provides crucial data that can make or break a business.  It’s the accountant’s job to share this data with business owners, explaining it in such a way that they both understand what the information indicates and can use it to make important business decisions.

Profit and Growth Accounting

When you enroll in the Professional Bookkeeper Program you not only learn small business accounting, but you are trained to watch key indicators that will help you diagnose a business’s health and recommend a course of action that will improve its profitability.  This will enhance your service offerings and enable you to market this competitive advantage.  Here’s what one student had to say about her new skills:

I am about half way through the program and, in the next month or so, plan…to start visiting my local businesses.  I have been focusing on the marketing side of things and it seems like every meeting I have with a potential client I am able to close.  So far since purchasing the program I have about 6 more monthly clients.  I am sure that 50% of those transactions were closed because [of] improvements in my sales techniques.  I love the fact that I am not an Accountant or Enrolled agent, I am now a “Profit, Growth, and Tax Expert.”  It does work…. -Lynette R., CA

Using the skills mastered in the Professional Bookkeeper Program, Lynette has been able enhance her tax practice before she even completes the entire course.  You can do the same for your accounting practice, and within weeks will be able market yourself as the “Profit, Growth, and Accounting Expert.”  Imagine how appealing that will be for prospective clients who are interested in increasing their profitability and ensuring the growth of their small business.

The Profit and Growth Expert Tutorial

If you would like to learn more about becoming a Profit and Growth Expert, order our informational DVD “Start Today.”  When you do, you will learn how to do the following:

• Make over $80,000 per year working from home!
• Secure more clients than you can handle
• Charge your clients so you can afford to take that next vacation, and they get such a great deal they will be telling all their friends about you!
• Get started for next to nothing and make BIG BUCKS within weeks!

Change the course of your practice.  Take action now to become a Profit and Growth Expert.  For less than $10 you can order your own copy of “Start Today” or you can watch the video online today for free!

Wise Budgeting Tips

As an accountant you probably think you’ve got your budget under control.  You know numbers and watch your spending to ensure that you are managing your money well.  But unless you’re applying crucial budgeting strategies, you’re not using this valuable tool to its full advantage.  Here are 5 tips that will help:

1. Ensure your budget aligns with your business strategy.

This may seem obvious, but in the day-to-day tasks required in business management, strategy may be forgotten.  There are fires to put out, emergency expenses to pay, and last-minute purchases to make.  So unless you’re vigilantly monitoring your outflow, your strategy may be nickel and dimed into extinction.

If you don’t yet have a strategy, now is the time to develop one.  Does your business require more aggressive marketing techniques?  Are you attempting to grow your firm by hiring a support staff?  Or do you want to focus on retaining current clients?  Whatever your strategy, you should devise a budget that supports and sustains it.

2. Assess your Chart of Accounts.

As an accountant you are very familiar with the Chart of Accounts.  The Chart of Accounts enables you to set up categories that align with your management strategies.  It also enables you to establish a healthy balance between control and responsibility regarding business spending.

3. Establish accountability.

Anyone responsible for spending within your business needs to be accountable for his/her choices.  You may currently be the only person responsible.  However, it’s important that you acknowledge and assess your spending and then make any necessary changes.  You may determine that your budgetary items are best distributed among control areas like marketing, skills development, client retention, management, etc.  This may provide you with more control over outflow.

4. Regularly review your budget.

Establishing a budget and then ensuring that it aligns with your business strategy is only part of this valuable process.  The true benefit of budgeting comes when you regularly review your budget with key players in your business.  In your review you can compare budgeted expenses with actual expenses and discuss discrepancies.  You can also talk with those responsible for various expenses and see how they might revise some of their spending choices.  This is also a good time to implement necessary changes and assess any changes implemented since your last budgetary review.

5. Revise as necessary.

A budget is not set in stone.  As mentioned in the previous tip, as you assess and review your progress it’s important that you make necessary changes.  In fact, that’s the beauty of budgeting.  As you monitor your income and outflow, you can make changes that will influence the future profitability of your business.

As an accountant you may assume that you’ve been using this tool to its full advantage.  But if you haven’t been applying the above tips, you may be missing out on some of the best benefits of budgeting.

QuickBooks Made Profitable

Budgeting isn’t the only tool you can use to increase your business’s profitability.  Our program, QuickBooks Made Profitable, will teach you just how to use QuickBooks accounting software to attract and retain more clients.

Nearly 80% of small businesses use Intuit’s QuickBooks software.  While other programs may be useful, QuickBooks has definitely captured the small business market.  Mastering QuickBooks will not only enable you to better manage your budget and keep more efficient records, but it will also help you teach your clients how to use the software so that you can get the information you need which makes your job much easier.  This program will teach you how to leverage your time while saving clients money in taxes and helping them increase their profits.  What client wouldn’t be interested in that?  We’ll teach you how to use this valuable software package to generate more income!

Don’t wait to grow your business and experience the success your budget will certainly help you achieve.  There are countless potential clients out there in need of these specific services.  You can be the one to provide them.  Order QuickBooks Made Profitable today!

Some people are under the impression that leaders are bossy, manipulating, and uninterested in the ideas and opinions of their subordinates.  While there may be countless supervisors who do indeed fit this description, that does not make them good leaders.  As a small business owner who may manage a staff of employees or is looking to hire employees sometime in the future, you should know what makes a leader truly effective.  Here are seven characteristics you should consider developing:

1. Visionary

Theodore M. Hesburgh, retired president of the University of Notre Dame, once said, “The very essence of leadership is that you have to have vision. You can’t blow an uncertain trumpet.”  Leaders envision what can, but hasn’t yet, been achieved.  They have a clear picture of where they want their business to go and how it can get there.  Unwilling to settle for the status quo, leaders are striving for improvement, progress, and continued and amplified success.  More than that, good leaders can share this vision with their staff and communicate it in a way that makes it clear, reasonable, and most importantly, inspirational.

2. Ethical

Trust is earned, and unless a leader practices good ethics and has integrity, it will be difficult for a staff to trust him/her.  Honest, hard-working, reliable, equitable, and respectful are all characteristics of an ethical leader.

3. Enthusiastic

Enthusiasm is contagious and when you’re passionate about what you do, generally your employees will feel that enthusiasm and begin to reflect it in their own work.  As you interact with staff you must share your passion, enthusiasm, and excitement for your business.

4. Confident

It’s hard to follow a leader if he/she does not appear confident.  You must not only feel confident in your managerial approach, but you must also exude confidence.  However, confidence doesn’t equate to blind arrogance.  It does, however, communicate a cool assurance that you have the resources and know-how to get from point A to B.  Only when you have confidence will employees be willing to follow you there.

5. Motivational

If you possess vision, enthusiasm and confidence, motivating your staff will probably come easily. Leaders must be conscious of every communication they share with employees and ensure that they are positive and inspiring.

6. Open-minded

No one likes a smarty pants.  You must be willing to listen to your employees and the feedback they have to offer.  You might be surprised at the good ideas they have regarding your business and its profitability.  Be willing to listen to what they have to say and explore the possibility of their ideas.

7. Personable

Good leaders are approachable and easy to communicate with.  You should practice an open-door policy in relation to your employees and those things they would like to discuss with you.  Being kind and considerate to them will promote good feelings in the workplace.

While you may not feel like a leader right now, you can become one that employees would be proud to follow.  Evaluate your current leadership style and see how you might implement two or more of the above traits.  And give yourself the time to learn and improve.  You may be surprised at the natural leadership instinct within you.

If you would like to grow your business to sustain more employees, you should consider enrolling in the Universal Practice Builder Program.  This course will teach you how to market your unique skills and attract qualified clients, all while increasing your bottom line and improving your marketing strategies.  To learn more, visit our website and listen to testimonials of our very own graduates, sharing what they found most valuable in this program.

Take Our 9-Question Quiz to Find Out

Someday is not a day of the week. -Anonymous

To think too long about doing a thing often becomes its undoing.-Eva Young

Procrastination is opportunity’s assassin.-Victor Kiam

Everyone procrastinates at one point or another in their lives.  But chronic procrastination can hinder your professional success.  Whether you are interested in earning a promotion, starting your own business, or growing a current business, procrastination is generally at the root of most failure.  You can change the course of your future by overcoming procrastination.  But first you must determine whether or not you are a chronic procrastinator and, if so, determine what it may be costing you.

1. Do you make and miss commitments?

Many procrastinators find ways to postpone or avoid commitments they’ve made.  Generally they are enthusiastic about those commitments when they first make them and can envision how they might enhance their lives.  But for whatever reason, by the time aforementioned commitment occurs the chronic procrastinator has found reason to avoid it.

2. Do you talk the talk but not walk the walk?

There are a variety of reasons why individuals procrastinate.  Some are afraid of failure, others are afraid of success and still others may be plagued by a number of reasons even Freud may not comprehend.  Regardless of the reason, individuals rarely procrastinate because they lack the ability and know-how.  Because of this, many procrastinators have oodles of advice that they fail to apply in their own lives.

3. Are you missing out on the life you once imagined?

Regret is often associated with procrastination.  If you find yourself grieving the life you once imagined yourself enjoying, you may have let procrastination get the best of you.  However, don’t despair.  You always have time to turn things around in order to accomplish your greatest dreams.

4. Do you make and keep daily goals?

Truly successful individuals realize that they must continually set and accomplish goals.  They are able to break projects down into management tasks that can be completed on a daily basis.  If you feel overwhelmed by everything on your to-do list and suffer from a lack of direction and accomplishment in your daily life, you may be procrastinating your workday away.

5. Are you currently working towards an improved future?

If you have a dream but are not working to accomplish that dream, then you are procrastinating a grand and glorious future for yourself.  Regardless of what it may take to accomplish your dream, unless you are currently doing something, even if it’s small, to achieve your dream, it will forever reside in your future.

6. Are you often disappointed?

Chronic procrastinators are often depressed and disappointed.  Their lack of success plagues them and often their families.

7. Do you sacrifice long-term happiness for short-term comfort?

Long-term happiness often requires sacrifice and hard work.  Procrastinators often fool themselves into thinking instant gratification is what they really want.  But when you consider that a little hard work and sacrifice can change the course of your future for the better, it may be easier to forgo the short-term comfort.

8. Are you easily distracted?

Procrastinators often find ways to put off doing important tasks.  Whether they become distracted by email, television, housecleaning, or phone calls, they often welcome the interruption.

9. Do you dream often but take action less?

Procrastinators often dream of a bright and glorious future but rarely take action to turn those dreams into realities.

If you answered “yes” to seven or more of the above questions, chances are you are a chronic procrastinator.  And if you do procrastinate, you are probably experiencing continual disappointment and professional dissatisfaction.  But don’t fret; just because you’ve procrastinated in the past doesn’t sentence you to a long and dissatisfying future.  You can take action and overcome your procrastination.  Join us next week when we will discuss tips for eliminating those self-destructive procrastinating tendencies.

Stop Procrastinating, Today!

If you’ve considered enrolling in our Professional Bookkeeper Program but have procrastinated in making a decision, telling yourself you want to learn more first, today is your day!  When you order our video, Introduction to the Professional Bookkeeper Program, you will learn all about this priceless course and will even have access to sample modules, demonstrating the highly effective instructional techniques we use.  For less than $10, you can add this video to your reference library.  Or you can watch it online for free.  Stop procrastinating today.  Order the video now!

In December 2007, Entrepreneur.com published an article entitled “Test Run” which shared ways to perform quick feasibility testing on a business idea. Jake Rockwell, owner of Rockwell Products LLC in Medford, Oregon has his own approach in determining whether or not a business venture will be successful. He takes the following three steps:

1. Check for limited competition. You want to ensure that the market isn’t already saturated with accounting practices. Take a look in your local phone book to see how many accountants are listed. Also consider whether they offer any specialized services, like small-business accounting or financial consulting, that you hope to offer. The more unique and valuable your services, the more feasible your business.

2. Consider the likelihood of returning customers. Accounting services are great because all businesses are required by law to perform various accounting tasks, and the need for this service is long-lasting. Businesses need payroll services performed on a monthly and even semimonthly basis. Most accounting tasks as like this, which means most of your clients will be regular clients.

3. Consider how management-intense the venture will be. You must consider how much of your time will be dedicated to managing the business as opposed to performing billable hours. If the venture requires enough managerial oversight you will have to hire staff to which you must delegate various tasks. Luckily, when first starting an accounting practice, you can work from your home and manage your business without much effort. However, depending on your visions for growth, you may eventually need to expand your efforts to include a rented office space, partners and a support staff.

In addition to Rockwell’s three feasibility steps, Entrepreneur.com recommends that entrepreneurs get feedback from prospective clients. As you ask these individuals what they want from their accountants, whether or not they’re satisfied with their current accountant, and how much they’re willing to pay to get the services they need, you will have a better idea of how sustainable your business idea is and how you might tweak your services in order to achieve your profitability goals.

The Social Enterprise Reporter, in an article entitled “The Quick Feasibility Test,” shares Rolfe Larson and Andy Horsnell’s four criteria used to test for feasibility:

• Strategic alignment-Do you want to do it?
• Operational-Can you do it?
• Marketing-Will customers buy from you?
• Financial-Will you achieve your profitability goals?

They also suggest a graduated series of feasibility tests that take you from self-assessment to a more researched-based, data-driven process of determining whether your business is earmarked for success.

Whether you plan on starting a business from scratch or hope to add new services to a current business, feasibility testing can help you determine whether or not the venture is worth the effort, and if so, how to best approach it.

Financing a Small Business

If, after performing feasibility testing, you feel it’s time to start your own practice but would like to take out a small business loan first, you can order Universal’s valuable manual Financing a Small Business which will walk you through the process of preparing a loan package. This 126-page manual includes clear-cut instructions, valuable resources, and sample loans that provide valuable models which will make the process of applying for your own loan much easier. Order now! This manual will help you start your own business today while enabling you to consult countless clients on the same process in the future.

References

Hendricks, Mark. “Test Run.” Dec. 2007 Entrepreneur.com

Larson, Rolfe and Andy Horsnell. “The Quick Feasibility Test.” 13 Feb. 2005 Social Enterprise Reporter

Larson, Rolfe and Andy Horsnell. “Quick Feasibility Screen.” www.rolfelarson.com

Larson, Rolfe and Andy Horsnell. “RLA Quick Feasibility Test.” www.rolfelarson.com

Just answer a few questions for us:

• Would you like to make more money?
• Are you interested in being your own boss?
• Would you like to enjoy a flexible work schedule?
• Have you considered spending more time with your family?
• Do you want to improve your standard-of-living?

Not many people would answer “no” to any of those questions. Unfortunately, the majority of people do not know how to accomplish them. Luckily for you, Universal Accounting Center is in the business of helping their students see that all of the above do indeed happen.

What Are You Waiting for?

A more prosperous economy? Your ship to sail in? The perfect time?

When you take a passive approach to life, waiting for something good to happen, you’ll find those good things are forever beyond your reach. Truly successful people don’t wait for anything; instead they choose to make good things happen for themselves.

A little work, a small investment, and some elbow grease are all that’s required to start and build your own accounting practice. That and two power programs.

The Professional Bookkeeper (PB) Program

In order for your accounting practice to be more appealing than the competition, you must offer specialized services. Small business accounting is a specialized service. Consider that your prospective clients will need someone trained to do one or more of the following:

• Master accounting for retail and wholesale businesses
• Establish the accounting method that best fits the business
• Set up an efficient system for a “Ma & Pa” manufacturing company
• Track job costs simply and efficiently for a construction company
• Effectively handle flooring for an inventory financed business
• Consult on key business issues with confidence
• Enter data quickly and accurately
• Prepare payroll like a seasoned pro
• Avoid costly IRS penalties
• Spot and avoid dangerous trends before they become tragedies
• Save a company thousands of dollars in auditing costs
• Prepare a loan application package
• Make positive change happen!

The PB Program will teach you how to do all that and more. In less than 60 hours you can receive professional certification that demonstrates your expertise to potential clients. You will be able to do for them what few other accountants could do. The only thing left for you learn would be maketing.

The Universal Practice Builder Program

Marketing strategies, promotional campaigns, advertising techniques. Those are generally things accountants are unfamiliar and even uncomfortable with. Knowing how to appeal to your particular demographic will enable you to create a marketing approach that is successful, lucrative, and productive.

The Universal Practice Builder Program will help you do that by equipping you with 12-proven marketing strategies that will enable you to secure 15 to 25 qualified leads per month. You’ll also learn how to prepare instructional seminars that will enable you to demonstrate the value of your services to prospective clients. In addition, for three months you’ll have access to a personal coach who will help you apply the things you learn while setting and achieving your business goals. Not to mention, all this comes with a guarantee that you will earn $30,000 more in annualized billings in just 12 months!

Again, what are you waiting for?

It’s time you took action! Pursue your dreams, start that practice and take a bigger piece of the pie. Go on! You deserve it. Enroll now.

They All Start with YOU

Winners compare their achievements with their goals, while losers compare their achievements with those of other people. - Nido Qubein

It is not the mountain we conquer but ourselves.-Edmund Hillary

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. - Michelangelo

The power of the mind is truly mind-boggling. Have you ever pondered the difference between two talented and capable individuals-one successful and one not? Often it’s the attitude each possesses that marks the difference in their achievements. What attitude do you live your life by? And with what mindset do you approach your career?

If you believe that you are on a path to great accomplishment and success, you are. It’s that simple. If you believe that your journey will be rife with struggle and failure, then you’re right as well. We are what we think.

The truth is you CAN start your own accounting practice. And if you already have one, you can make it even more profitable. Others have proven that it’s not only a profitable venture, but it’s easy and attainable. All you need are the skills, know-how, and the ability to market yourself to prospective clients. Sounds easy, right?

UAC Makes It Easy

While we’re not in the business of handing out confidence to our graduates, it seems to come naturally through the course of taking our programs. Here’s what some have said:

You’ll be glad to know that in the time since I completed the course, I have gone from 1 client, a friend of mine, to 27 clients in a matter of just 8 months. I’m finally realizing the potential that I always knew I had.- V. A. VonTonder

This course has literally changed my life. When I started I hardly knew the difference between a debit and a credit. Now I have the confidence to tackle almost any type of business and do their books.- A. Moody

The best part was that it gave me the courage and confidence to start my own business, which has been a dream of mine for years.-C. Christensen

In attaining confidence, these individuals have achieved the mindset necessary to successfully start their own bookkeeping service with grace and ease. Would you like to join them?

The Professional Bookkeeper Program

Designed to train individuals in small-business accounting, this program enables students to gain the expertise necessary to target a very lucrative niche market.

Just for fun, thumb through your local yellow pages. How many of the businesses you see are small, local businesses? Probably quite a few. All of those small businesses are required by law to perform various accounting functions. They need small business accountants.

Fortunately, for you, most accountants have been trained in corporate accounting rather than small business accounting, leaving these small business owners in need of a properly-trained professional who can attend to their specific needs. And if you know how to market your services, you’ve got an even greater advantage over your competition.

The Universal Practice Builder Program

Don’t feel bad. Most accountants are uncomfortable marketing their services. But once you know a handful of proven marketing strategies, methods for building an effective professional network, and can apply it all with a mentor by your side, the rest comes easily.

For over 25 years UAC has been teaching individuals like you small-business accounting. In the process we have learned quite a bit about how to effectively market those same services to the best prospective clients. When you enroll in this course you will get the following:

• A guarantee of $30,000 in new annualized billings in only 12 months
• The skills to become a Profit Expert for each of your clients
• 12 marketing strategies that you can implement immediately
• A process which can produce 15 to 25 qualified leads per month
• 3 months of coaching via telephone and Internet
• Training on a computerized database tracking program
• A presentation DVD to show potential clients
• Seminar training for three different instructional courses
• Access to a plan proven to help retain clients

When you couple the Professional Bookkeeper Program with the Universal Practice Builder Program, you have just about everything you need to start and/or grow your own accounting practice. Just bring a positive attitude and we’ll supply the rest. Don’t wait another day to realize your potential and change the course of your future. Enroll now!