Strategic Partnerships (Part Two of a Three Part Series)

Improving the Profitability of Your Professional Alliances

Networking is a powerful and effective way to promote your services. But in this series on strategic partnerships we’re talking about a networking approach that is even more powerful and more effective than your father’s brand of networking. We’re talking about professional alliances, or maybe more aptly named Networking on Steroids. Last week we discussed what, exactly, a strategic partnership is, and who makes a good strategic partner. This week we’re getting down to the nitty-gritty: how, when, where and why you build professional alliances. It’s an approach that’s bound to change the way you do business.

WHERE and WHEN do you establish these partnerships?

There are countless places you can meet these potential partners. Chamber of Commerce meetings are a great place to start, especially if you are a small, local business owner. There you can build relationships with like-minded professionals who are interested in building these valuable partnerships. At one of our executive’s initial Chamber of Commerce meetings, he met with the President of that Chamber. The result was that we created a strategic partnership through which we offered a free tax review for every Chamber member. Eventually that relationship grew to include a special offer for all new Chamber memberships. In fact, the executive volunteered to be the Chamber’s ambassador, and he delivered the welcome basket which included his offering to those businesses.

In addition to these formal networking opportunities, consider all the people you currently interact with, including family, friends, associates, neighborhood businesses, and establishments you frequent. The next time you meet these individuals take the time introduce this idea of strategic partnering; you could well be on your way to more profitable relationships.

HOW do you pursue a strategic partnership?

Email and phone correspondence have their place, but when establishing a strategic partnership you should meet in person. Make an appointment and have specific objectives in mind so that your meeting is focused with a higher likelihood for success. It is important that you first demonstrate what you could provide them and their clients before asking if they are willing to give something back in return. By the end of your exchange you should reach an agreement on how your strategic partnership will work. When and how often will you meet to grow your partnership and develop a collaborative strategy?

David Sherwood followed this model when growing his own accounting practice in Utah. In his first meeting with a strategic partner, a local banker, he offered a free accounting management seminar to those clients the banker was willing to refer. In the middle of this meeting, David’s new strategic partner sat down at his computer, pulled up his database of clients, and called each of them with a personal invitation to David’s QuickBooks seminar. During his first 6 seminars, David was able to get 21% of the referred businesses to become clients.

WHY would you want to build strategic partnerships?

There are countless reasons why these relationships are well worth the investment of your time and energy. Most obvious is the fact that it enables you to build your practice. The referrals it generates will increase your clientele and ultimately your income. But in addition to that you widen your area of expertise. As you interact with these partners - bankers, lawyers, financial planners, web designers, and the like - you will learn more about those industries and will be able to consult your clients on issues that extend beyond accounting. And when you refer your clients to these partners you’ll find they generally receive more attentive treatment because your strategic partners realize that if your clients are dissatisfied they will return that information to you. This increases accountability among partners, which in turn, increases the quality of service your clients receive.

Shannon Beck of Professional Accounting Solutions believes there’s great profitability in forming strategic partnerships, or as he calls them, alliances. He explains, “It’s like the big iceberg that the Titanic hit. They saw the top above the surface but they didn’t see how big the iceberg was underneath the water. And your networking groups are typically what you see on top of the surface; it’s your alliances that you typically don’t see the potential of until you become a part of their group as a whole. You’ll usually get three to six new clients a month, through those alliances, per alliance.”

Return next week when we wrap up this series by talking about how to make your professional alliances even more effective by creating Mastermind Groups.

Discover Countless, Profitable Marketing Approaches

We’ve been working with financial professionals for over 25 years and we know that most are uncomfortable with the idea of promoting their services. Unfortunately, no business can become truly successful unless it has a strong marketing campaign. But you don’t want to waste excessive amounts of time marketing your business-you want to do what you do best: accounting. That’s why Universal Accounting Center has created a program that enables you to learn how to use the most effective marketing approaches in the lest amount of time so that you can spend the rest logging billable hours! The Universal Practice Builder Program will not only train you in 12 profitable marketing strategies that you can begin using immediately, but it also comes with a guarantee that you’ll earn $30,000 in NEW annualized billings in just one year! You’ll learn how to create 15 to 25 qualified leads every month, growing your business to the point where you might have to turn potential clients away. Imagine more business than you can manage. Does that sounds like a professional investment worth your while? It is!

And not only that, but if you enroll today you will receive our free gift to you: Financing a Small Business, a 126-page manual designed to help individuals put together a successful loan package. Complete with a sample loan package and amazing resource materials this is a great reference for professionals who provide financial consultations to their clients. Imagine how this one free gift can help you expand your services so that you can assist clients who need help compiling their own loan packages.

It’s time to change the face of your business so you become the premier freelance accountant in your area. But to do so, you need to make yourself more visible and prominent using effective marketing techniques. Let us help you promote your business and become more profitable. Enroll in the Universal Practice Builder Program today!

Strategic Partnerships (Part One of a Three Part Series)

Improving the Profitability of Your Professional Alliances

If you think this is another article on networking, think again. Networking is a tired term conjuring images of business luncheons and industry conferences where attendees weave in and out of conversations, exchanging business cards as they go. Strategic partnering, however, is a new breed of networking that’s more powerful and focused than anything you may have tried before.

WHAT is a strategic partnership?
Also called “natural business relationships,” strategic partners are business professionals who share your target market but do not offer competitive services. They are individuals with whom you can share ideas, advice, and yes, referrals. But more than that they literally become a work force that buoys your business, enabling you to labor more efficiently and enjoy great profitability.

One obvious choice for a strategic partner for an accountant is a payroll service. Our firm, like many others, will not do payroll; it’s too demanding, and its margins are low. Because of that we refer our clients to a local payroll service provider. In doing so we establish a strategic partnership wherein the payroll service is also willing to refer their clients to us. They have hundreds of clients and are constantly seeking new companies to work with, to the tune of 3-4 new clients per week per sales rep. In order to tap into their client base we provide a free one-day accounting seminar for their existing and prospective clients. They promote it as a special benefit for enlisting their services, and we secure the opportunity to promote our accounting services to them. It’s a win-win opportunity.

WHO makes a good strategic partner?
Strategic partnerships are scalable, meaning that depending on the size of your practice, you must pick professionals who are compatible with your business size and type. Occupations that correspond well with accounting include loan officers, checking representatives, financial planners, insurance representatives, lawyers, etc. If you were the CEO of a large accounting firm then you would try to connect with leaders of organizations that complement your business’s size and prestige. If you are a contract accountant with a handful of clients then you would look to other small business owners or employees of like organizations.

In order to be successful, these strategic partnerships must be symbiotic, meaning they are beneficial to both parties. Before approaching a potential partner ask yourself the following three questions:

1. What will they get from the relationship?
2. What will you get from the relationship?
3. Are they the type of individual who will provide referrals?

There is no use wasting your time on individuals who are not interested in participating in this type of relationship. While it does not require an abundance of time and energy, it does involve the commitment to meet regularly and help one another. These questions will enable you to screen those who may not be ready for this type of collaborative effort.

What will they get from the relationship?
We have heard many accountants complain that some markets are unbreakable; a close-knit group of professionals already exists in their community and they refuse to open their circle to a rookie. Having something valuable to contribute can be the secret to gaining entry to these elite groups. When you can provide their clients with something valuable that will reflect positively back on them they will be more likely to not only refer their clients, but provide you with ringing endorsements.

Before meeting with potential partners you must know beforehand what you can offer them. Consider introductory services you could provide their clients at no cost: QuickBooks seminars, tax consultations, or business assessments. All of these would benefit their clients while exposing them to your professional expertise.

What will you get from the relationship?
You should know, specifically, what you are looking for in return. Do you just want a list of referrals or would you prefer a glowing, personal endorsement from the potential partner? Consider the level of commitment you are looking for before making any arrangements. Be willing to press the potential partner for their contribution to this relationship and walk away if it doesn’t prove beneficial; only when both are willing to give will the strategic partnership work as intended.

Are they the type of individual who will provide referrals?
Business professionals come in all shapes and sizes. There are some who would find a strategic partnership to be an amazing opportunity while others might appear enthusiastic and not follow through. We suggest that if you haven’t received any referrals after 90 days you move on to another potential partner.

Return next week when we will talk about WHEN, WHERE, WHY, and HOW you can go about building these strategic partnerships.

Universal Accounting Center Can Help You Promote Your Practice

Building strategic partnerships is one way to grow your business by increasing your clientele with referrals. In fact this is something we teach you about in our Universal Practice Builder Program, designed to train you how to promote your accounting practice. In fact, for over 25 years we’ve taught professionals like you how to grow their businesses and market their services to those who need them most. Come learn more about our Universal Practice Builder Program - what we like to call Marketing on Steroids. Here’s just a sampling of what you will gain from enrolling in this phenomenal program:

A guarantee of $30,000 in new annualized billings in only 12 months

1. 12 marketing strategies that you can implement immediately
2. A process which can produce 15 to 25 qualified leads per month
3. 3 months of coaching via telephone and Internet
4. Training on a computerized database tracking program
5. A presentation DVD to show potential clients

Sound interesting? We’re confident that you’ll find it more than just interesting but profitable as well.

Whether your business is new, seasoned, or just a dream in your head, the Universal Practice Builder Program can help. And if you enroll now, you will also get Financing a Small Business, a 126-page manual packed with clear-cut instructions and terrific resource materials that will make creating a loan application package easy. It even includes a sample loan package that you can use as a model. This book is a must-read for business owners interested in financing options, or accountants that will be in a position to give financial advice.

If your business isn’t growing, it’s either idling or dwindling. Take advantage of this amazing package deal to ensure it’s on the path to profitability. It won’t be long before you and your family start reaping the benefits. Order today!

10 Tips to Make Your Website Successful (Part II of II)

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” – Bill Gates

When you have a small business, an internet presence in the form of a company website can prove invaluable. If well developed, it can act as an inexpensive marketing tool and a good point of contact. It can also help to further brand your business. Last week we discussed the first 5 of ten steps in creating a stellar website for your business. Here are the final 5:

6. Approach the site as an outsider
You already know everything there is to know about your business, and if you’re not careful that perspective can limit your communication with clients. You may assume people already know things that they just don’t. Step outside yourself for a bit and approach the website as an outsider. Ask yourself the following questions:

• What information would someone in my target market first want to find?
• How would they expect to navigate that information?
• What are their Frequently Asked Questions?
• What information is useful to them?
• What information is not useful to them?

It would be worthwhile to enlist the help of a few people in your target market. Ask them these questions and more. See what they know and what they would like to know more about. Remember the site isn’t for you, but for your potential customers to get more information on your expertise.

7. Use clear, straight-forward text
Members of your target market aren’t accountants or bookkeepers, so you should avoid using obscure lingo. Explain things in layman’s terms without being condescending. Be as straight forward as possible and don’t hide crucial information like pricing. Potential clients want to know how much you charge, and if it becomes difficult to find that information they may leave your site in search of one that’s more transparent. Make it clear that the website only provides estimates for certain services; request that they contact you for specifics. The web industry standard on how long you have to win or lose a viewer to a web site is 8 seconds. Make sure you fill that 8 seconds that will win them to doing business with you.

8. Offer practical information for free
Everyone loves free information. That information can either be posted on your website, distributed through a free newsletter, or both. If people find your website useful, chances are they’ll come to you when they need financial services. It’s also likely that they’ll forward your website on to friends and family. The trick is to give useful information that will attract them to you and your the services you provide. Rule of thumb is don’t share something that you can charge good money for, but you can always lure them in with a mention or a tease about that information.

9. Test your site
Lest you think this is an optional step, we must repeat: TEST YOUR SITE! Nothing is more annoying to web users than a site that doesn’t work. Not only should you make it easily accessible, but you should have it tested (multiple times on multiple computers) and probably by someone other than yourself. You should see how it looks on a PC, a MAC, a computer with a modem, a computer with a cable connection, a computer running Internet Explorer, Firefox, Opera…you get the picture. Be sure your pages load quickly. There is no other quicker way to lose a customer, have an immediate judgment of your professionalism, and perhaps even your competence with broken links, images not showing and web page irregularities that annoy the viewer. You don’t want your website to frustrate potential clients into looking elsewhere for accounting or bookkeeping services.

10. Market your site
There are inexpensive ways to get your website out there. Here are just a few:

• Put the URL on your business cards
• Include the URL with your email signature
• Issue a press release in your local paper
• Run website-only promotions
• Whenever possible, get other websites to link to your site
• Submit your site to directory listings
• Include the URL in your Yellow-page listing
• Include the URL on your stationary

Anything you do in print, smack that web site address on it as well. People you contact are expecting that now, and you can give them a great way to find out more about you when you place it on anything you produce. Now with any promotion you run, you can include your website. You’ll be amazed at how many people are more willing to visit a website than they are to call you with questions.

Don’t let the Internet intimidate you. It’s a great way to promote your business and connect with potential clients. But don’t let all the flash and pizzazz on the internet distract you. Your website should be content-driven and informational. But most importantly, take your time and do it right.

The importance of having a great Internet presence hasn’t excaped the eye of Universal Accounting Center. That is why each Professional Bookkeeper’s Program comes with one for you to set up and start out with. Find out what else the comprehensive training comes with by clicking here.

10 Tips to Making Your Web Site Successful (Part I of II)

One great way to promote your business is in having a website. People can get to know you a little better even if they are across the continent. A good website will speak directly to your target audience and let them know how you can make their lives better. A good website will represent you well and increase your clientele. A good website will work 24/7 as a virtual receptionist, getting the word out about your business while you spend your time doing what you do best: accounting. But where do you start? Here are first five of ten tips that will make your website successful.

1. Pick a memorable domain name
Which would you find easier to remember? www.happyaccounting.com or www.128.64.348.82.com/accounting/john_doe/homepage.com? When you pick a memorable domain name, chances are the people you share it with will visit your website later. And remember, memorable and cheesy are not synonymous. Your target audience is looking for a professional, not a standup comic in the making.

2. Hire a professional
Unless you’re a closet programmer, you might want to leave the website designing to professionals. While there are software programs that walk you through website design, consider enlisting the help of someone who has experience designing websites for small businesses. Consider the advice you give business owners trying to manage their own accounting: let the professionals do what they do best, so that you can do the same.

(Stay tuned for more on the web site you receive as a part of your Program package in Part II)

3. Find the right website hosting
A few years ago I created a website using a free hosting service. When I went to my site, all I could see was my title and a bunch of huge banner adds. I had to scroll down quite a ways before accessing my content. It was confusing to me; how would visitors respond? When in doubt it’s good to pay a little extra for a site free of banner ads except those you choose to sponsor your website.

4. Stick with a simple design and clear navigation
How do you respond to Power Point Presentations with neon text, flashing graphics, and nifty rollover effects? It may be hypnotic at first, but can quickly become distracting. While you want your site to be visually appealing, you need to remember that your content is on display, not the clever programming.

Your navigation should also be clear. The internet is all about quick and easy access to data. If your navigation slows users down, chances are they won’t hang around to find the information they’re looking for; they’ll go to a website that’s more transparent.

5. The site should be about the client, not about you
Your website should not be one big ego trip. While you want to be confident and assure visitors that you are a qualified accountant, your site should be more about the remarkable things you can do for your clients than about how remarkable you are.

That is why Universal Accounting Center, when you enroll in the Professional Bookkeeper Program you receive a customizable web site for you to be able to get your feet wet with. This site is available for you to be able to sell those who come to it, support your marketing and advertising efforts and give a way for your potential clientele to look up and do more research about you.

These are just five of ten things you can do to build a successful website for your business. If you don’t have a website yet, it’s time you got one. It’s a great way to promote your business. And in this day and age it’s difficult to be successful without an internet presence. It doesn’t have to be painful or expensive. But it should be done right. Come back next week to read about five more things you can do that will help you do just that: Click Here for the Professional Bookkeeper Program and find out more about the web site offered within the PB program!

Stay tuned for next week when we cover the following web site tactics:

1. Approach the site as an outsider
2. Use clear, straight-forward text
3. Offer practical information for free
4. Test your site
5. Market your site

To sell successfully, you must know your service and its features thoroughly, but that’s not enough. You must also be able to translate the features in to client benefits.

If you push service features instead of service benefits, you’ll break a basic selling rule: Sell the sizzle, not the steak.

Here’s a case in point: Janet Bell provides bookkeeping services. During a sales call, an office manager expressed her interest in Janet’s services. She also pointed out that Janet’s service was priced 15 percent higher than a competitor’s. “You both provide accounting services,” the office manager said.

“Yes, we do,” Janet responded. “But it’s how we do it that separates our service from theirs. We provide full data-entry services so that you can spend your time working with customers rather than entering information into a computer. That means greater sales for you.”

Before calling on prospects, review the charts below.

Three key features of bookkeeping services.

1. Tax planning
2. Cash flow management
3. Management controls

Three benefits the features offer.

1. Reduce tax liabilities
2. Peace of mind
3. Higher profits

It’s hard to beat referrals from clients who are happy with the service that you are providing.

One simple way to initiate referrals is by the introduction of a client survey that you can send out by mail, fax or e-mail.

There are only 3 questions which form the survey:

1. What appeals to you most about our service?

2. How can we improve the value of our service for you?

And, now the leading question -

3. Who else do you feel would benefit from our service?

When your clients are focusing on the benefits that you provide it’s easier for them to also think about their contacts who can take advantage of these benefits.

There are further gains for you from the survey:

• You can convert the answer to the first question easily to a testimonial
• The second question may draw attention to an opportunity for you or alternatively set off alarm bells regarding a potential problem which has not surfaced yet

This simple strategy is really easy to implement. Furthermore it doesn’t take much time or cost to establish, would not be regarded as intrusive or heavy handed and can yield some immediate results which are helpful in building your business.

In short it meets all the tests that you would apply to a marketing strategy.

Learn More About What Module 4 of Our Accounting and Bookkeeping Course Teaches About Marketing Your Business

You’ve done your homework. Your presentation was outstanding, but the prospective client is not in a buying mood. So what should you do? Try these techniques:

Tips for Closing the Sale

1. Know when the timing is right. If your prospect seems distracted when you’re making your pitch, stop in your tracks. Say, “It seems that your mind is on something else. Am I right?” If the prospect admits that his or her mind is drifting, graciously tell him or her that you’ll call back or visit again later.

2. Don’t miss a beat. Make sure you call back or drop in for another visit. Start from the beginning. Pitch him or her all over again. Your presentation will sound fresh since the prospect wasn’t listening the first time around.

3. Give it another try. Contact people who have rejected your offer, and tell them that you’re still interested in doing business with them. Be sure to tell them something new about how your product or service is doing in the marketplace.

4. Keep the door wide open. If your customer isn’t in a buying mood, he or she will resent any hard-selling efforts to change his or her mind.

5. Don’t try to slug it out with your prospect. Say, “Well, thank you for your courtesy.” This keeps the door open for your next communication.

6. Walk in your prospect’s shoes. Remember that today’s buyers are strapped for time. They’re being pulled in a hundred different directions, just like you. If you behave professionally despite their curtness and apparent rejection, you’ll outlast their negative moods and your competition.

Additional Marketing Training

Module 4 of our Professional Bookkeeper program, entitled “Building a Successful Accounting Service” describes other marketing methods to make your Accounting or Bookkeeping service grow!
To see an overview of marketing concepts that the Professional Bookkeeper course will teach you Click HERE.

Have You Watched the Game Films?

Like a Football Coach Getting Ready for the Big Game - You Better Know Your Competition

Even if they don’t know you. You have to know your competition.

During the week, as the players on the field practice, the coach sits in the office, watching film from his next opponent’s previous game. He wants to know as much as he can about their strengths and weaknesses, when he can rush the quarterback and how good their defensive is. The coach needs to prepare for the “big game” as much as the players do.

The preparation the coach and the team do before the game often allows the underdog to win the big game. You’ll find the same holds true in your professional tax preparation business.

How to Learn More About Your Competition?

There are a lot of ways to find out more about your competitors. Let me share with you a few of them.

• Become one of their customers: Get a first-hand look at how they treat their customers and the types of services they offer. By becoming a customer, you’ll actually see how well they keep their promises and follow through. As you interact with your own clients, this becomes valuable information that is difficult to obtain any other way.
• Call and request information: If you don’t want to become a customer, you can call and request information as a potential customer. Find out how professional or amateurish they seem. If they produce any literature about their service or willingly offer pricing information over the phone or through the mail, this is great information to have. It helps you get a handle on how to position yourself as you prepare your pricing and literature. (But remember, many companies have caller-ID, so you might not want to call from your business phone.)
  
  
• Search their Web site: If they have a presence on the web, become familiar with what they say to their customers. You need to know their sales message as well as you know your own. If they offer a newsletter or other e-mail correspondence, sign-up. It’s a great way to find out what they are saying.
• Study the Yellow Pages: You may not find specific information about your competitors there, but you can get a handle on who your competitors are. It might surprise you to find that there aren’t as many as you think. Don’t overlook the Yellow Pages.
• Talk to current customers: Conduct a survey or send out a questionnaire to learn more about your competition. Most people welcome the opportunity to express what they like and don’t like. It’s human nature to want to offer help. Ask for it… and you’ll find people willing to offer advice and information all over the place.

“Knowledge Is the Fountain From Which Creativity Springs”
-Jay Conrad Levinson

Knowledge gives you power. With it, you get power to compete with other small businesses like your tax practice (and the big franchises too). By promoting your strengths and exploiting their weaknesses, your practice grows and generates the income and lifestyle you and your family deserve.

3 Tips on Standing Out in a Competitive Market

Some business owners are happy to run with the pack, staying neck-in-neck with the competition. Unfortunately, winning businesses do more than keep up; they stand out, they lead, they become the premier accounting firms in their area.

If you would like to stand out in a competitive market, you must take steps to distinguish your services from other accounting firms. As you market your services you must emphasize what makes you different, unique, unusual. How do you do that? These three steps will help.

1. Study the Competition

Whether or not you like it, you are competing with other accountants for clients. You offer similar services to a shared target market which means you are one of many options from which that target market can choose.

In order to be a good competitor you must know your competition. How does the competition market their services? What benefits do they offer? To which demographic are they marketing? Are their marketing approaches affective? You must answer all these questions and more by performing simple research.

First, determine which of the accountants in the area are prominent. Then study their marketing strategies. Talk with colleagues and other professionals to see which of these competitors are getting rave reviews and determine why their services are most popular.

2. Determine Your Competitive Advantage

Once you’ve studied the competition, you can see how you measure up. In order to stand out, you must first determine what sets you apart. Reflect on the services you offer and what makes them valuable.

Ask yourself the following questions: Do you have a specialty or focus that would add value to your services? Have you received professional certification or recognition for your work? Can you offer financial consultations that would appeal to potential clients? Do you offer complementary services that would benefit your target market?

It’s important that you note these things that distinguish you from the competition. This is no time to be humble or modest-you offer valuable services and determining what makes them unique and noteworthy will enable you to achieve true success.

3. Market Your Strengths

Now that you know what sets you apart you must accentuate these characteristics in your marketing materials. You don’t want your promotions to sound cliché and familiar. They must be unique. Most of this will be easily accomplished with your new and improved marketing message.

In order to test this new approach, run a trial campaign so you can analyze its effectiveness. If it doesn’t grow your clientele, tweak your message until it does. Once you see success you can incorporate this new approach in all your marketing materials.

Marketing doesn’t have to be difficult. When you know a handful of effective marketing techniques like this one you can easily get your practice to stand out and lead the competition.

For this and more marketing strategies designed to help you get and keep clients, watch our video “The Art and Science of Getting Clients.” For less than $10 you can add this valuable DVD to your professional library, or you can watch it online for free! In less than 20 minutes you could be on the path to improved marketing success. Do it now, and watch your accounting practice grow!

Dr. Doolittle Called it a Push-Me-Pull-Me…

Push Versus Pull - What You Must Know to Get the Most Value Out of Your Internet Marketing

I never understood Dr. Doolittle’s Push-Me-Pull-Me. It looked like a llama with two front legs and two heads that were facing opposite directions. As a child, I could never figure out how the darn thing knew which way to go. Which head was the head… and which was the… er…tail. Kind of confusing, don’t you think?

Marketing on the internet can be the same way, unless you know the difference between pushing and pulling. Direct marketers have mastered the art of pushing. In fact, if your direct mail piece can’t push, it isn’t a very good piece.

The best direct mail will motivate the reader to action. (Pushes) Whether it’s filling out a response card, making a phone call or looking up an internet site, your direct mail needs to push.

Click HERE to learn more about creating good direct mail.

On the Internet, Don’t Be Pushy

Pushing doesn’t work on the Internet. Your Web site, your e-mails, all your Online marketing needs to pull.

Since the beginning of the Internet, it’s been a huge repository of information. Most people Online use the Internet to find information… not to be pushed into buying something. Consider it the culture of the Net.

What Do You Mean By Pull?

Give your Web site visitors a reason to visit your site, and they will. Focus your Internet marketing on offering useful and timely information that will pull them into your sales message. Let your clients and potential clients know that you update your site regularly and they’ll come back — and they’ll share your Web site address with their friends.

Once you create your Web site, you need to understand that it’s never finished. Set up your site with the idea that you will be changing and updating it on a regular basis. Incorporate client feedback, new information and how it will effect your clients as part of your site updates. As an avid Internet user myself, nothing is more boring than visiting a site that never changes its content. I just stop visiting.

You’ve Pulled Them Into Your Site. Now is the Time to Give Them Your Message

Although most people who surf the Net are looking for information, it’s often information to help them make a decision about a purchase. Offer them the information which helps them make an educated decision, then offer your sales message. But remember, don’t be pushy.

If you’ve done your job and set the stage by offering valuable and timely information, your sales message will not only be accepted… you’ll find new clients and create better relationships with your present clients.

The Push-Me-Pull-Me Pushes and Pulls…

Although you can’t “push” your Online visitors, you should be pushing all your clients to your Online presence as often as you can. A complete Internet marketing strategy includes a little pushing. You just don’t do it Online.

If you build it they will come… is a bad way to market your Web site. Once your site is Online, you’ve got to promote it. Sure you can buy Google ads and market your Internet site online, but if that’s all you do, you’re not using it as effectively as you can.

Your business cards, letterhead and any printed media you use for promotion should include your Web address, with an invitation to visit you there. Really savvy Online marketers offer special Internet-Only promotions that reward their Internet visitors with special pricing or additional services that aren’t offered to their off-line clients.

And don’t ignore direct mail. Not only is it a fantastic way to reach out to your clients, but it’s also an incredibly effective tool for pushing people to your Web site. Well crafted direct mail is the most effective marketing you can do and will fit hand-in-glove with a well executed Internet marketing effort.

Learn Successful Marketing Methods That Will Build Your Practice and Make Your Business Profitable

Universal Accounting has been called the “small business accounting experts” for over 25 years, but it doesn’t stop there. The Professional Tax Preparer program teaches you tested, successful methods for marketing your new tax practice. You’ll not only learn everything you need to know about preparing and filing taxes for individuals and businesses, you’ll learn how to market and sell your services as well.

In all my searching, I haven’t found another course anywhere that offers as complete an education in tax or operating a tax practice as the Professional Tax Preparer program. And that includes franchises that can cost up to $80,000 just to get started. If you’d like to learn more about how the Professional Tax Preparer program is a cost-effectove alternative to purchasing a franchise, click HERE.

The Most Complete and Thorough Professional Tax Course is Even Guaranteed

I’ve never taken a college or university course that offered any kind of guarantee, but Universal Accounting does. You can purchase the Professional Tax Preparer program with the confidence of knowing that all of us at Universal Accounting stand behind it 100%.

Universal Accounting’s Ironclad 100% Money Back Guarantee

Purchase and complete the course, and if you don’t feel that you’ve received your money’s worth, we insist you return the materials and get a complete refund. It’s that simple

According to the Bureau of Labor Statistics, the need for qualified accountants and tax preparers will continue to grow for as long as they can see into the future. Why not use this knowledge to make a better income and create a stable and rewarding lifestyle for your family.

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