I didn’t plan to replace my income. I had a good job, with good a good salary and benefits. I just wanted to provide a buffer to my family and do something fun so I kept my day job and started a bookkeeping service. But, the entrepreneurial bug bit me, and before long I was on my own.

One of the many reasons why a bookkeeping service is such a terrific home based business is because it can be started at any time of the year, and the work can be done any time during the day or night. In other words, you can continue with your current employment and develop a client base on the side.

The income you earn in your part-time venture will initially be just some extra spending money. Eventually, if you grow your business, it might replace your full-time job. You will be in the envious situation to choose between your current employment or freelancing full-time. For me, it was an easy decision.

Your marketing program will need to be adjusted if you plan to continue your current employment while building your accounting business. To begin with you will need to seek out clients among people you already have a relationship with. These will include friends, relatives, neighbors, and co-workers. For more information on how to market to these prospects see a great article at the link below.

My first four clients, and several later, came from this group. That may be all you want or need to reach your goal. For some, just three or four clients might replace an income. Remember: One client on average will bring you $300 per month, and require only six to eight hours to complete. For just three or four Saturdays you will be earning over $1,000 per month. Not bad for a part-time job.

Click HERE to Learn How to Make $30 to $60 Per Hour With Your Own Bookkeeping Service

Start a Bookkeeping Service? Great Idea!

Paul and Sarah Edwards, authors of “The Best Home Businesses for the 21st Century,” rate a bookkeeping service as the “Best of the Best” home-based businesses. Several reasons make this business a terrific choice for the wannabe entrepreneur.

1) Every business needs some form of bookkeeping - whether it’s a one-person operation or the business has thousands of employees.

2) A person can expect to earn more than $30 per hour - sometimes as high as $75 per hour. The average client billing will be $300 per month and require six to eight hours a month to complete.

3) It’s inexpensive to start. For less than $1,000 a person can purchase everything they will need to get the business underway. Those that already have a computer have the biggest part of the investment taken care of.

4) Other than a computer, printer, inexpensive calculator, and fax machine, there’s no special equipment that’s necessary.

5) Using today’s technology you can have clients anywhere in the world.

6) Accounting/Bookkeeping software has become easier to use. The most popular software on the market today is QuickBooks Pro (less than $250).

7) You need only a small area of your home for your office. It can even be in the corner of a bedroom.

There’s no traffic in and out of your home, so zoning laws are never a consideration.

9) You can build a part-time business while working full-time at another job.

10) You can perform the work during the day or night. It’s a great business to work around a busy schedule.

11) You don’t have to purchase or maintain inventory.

Warning: Start this business if you enjoy numbers and can work well with details. If you qualify, you’ll enjoy the challenge and the opportunity to work with others.

It’s likely that your first client will be from among personal acquaintances. Since every business needs bookkeeping, and business owners prefer to work with people they know, all you need to do is let people know what you’re doing. If you haven’t read the free marketing articles at our web site, you’ll find them at the link below.

If you have particular experience in one industry you may want to specialize by seeking out bookkeeping clients within that industry. For instance, if you’ve worked in a restaurant most of your working life, you could send a letter to all the restaurants in your area advising of your background and ability to help their business become more profitable.

To begin, emphasize businesses that have five to 20 employees. This way you won’t be overwhelmed by the immensity of the task, and it’s a good size to get you established. Furthermore, it represents the largest sector of businesses.

Typically your fee should be a standard monthly charge. Don’t charge by the hour: not only is it an administrative headache, but your services are easier to sell to new businesses when they know what to expect. See article at
http://www.accounting-and-bookkeeping-tips.com/running-bookkeeping-service/accounting-service-fee.htm

You can grow your business to any size you wish. If you want to work full-time, it’s a good idea to hire someone either as an employee or contractor to do the data entry. That will free you to enjoy life or seek more clients.

You Have What It Takes to Start a Successful Bookkeeping Business. Thousands just like you are already living their dream.
Click HERE to See How You Can Earn $80,000 Per Year With Your Own Bookkeeping Business

Other sections from this week’s newsletter:

• Powering Up Your Client Database and Getting Personal
• Articles to Help You In Starting Your Own Business
• Seven Steps to Strengthen Your ‘Client Sales Pitch’

Here’s a short quiz I don�t think you�ll have difficulty completing:

1. All things being equal, would you rather earn $45/hour or $55/hour doing accounting for a business?
2. All things being equal, would you rather have a $250/month clients or a $400/month client?

These questions may appear to take the record for the all-time dumbest questions ever asked. But, when you are working for yourself, sometimes these are questions that beg asking � It’s a question of economics.

You might recall from your high school economics class that supply and demand drive the pricing structure of the free world. The most obvious contemporary example is the computer industry where competition has been driving the prices of computer hardware down every year. As more computer manufacturers have entered the playing field the supply has increased beyond demand, and prices have fallen, and fallen, and fallen even further.

This principle can work for or against any business — even accountants. When we specialize in providing accounting for industries where there’s high demand, but limited competition, we can find clients more readily and charge a higher fee for our services. This is putting the law of supply and demand in our favor.

Why will some businesses pay more for bookkeeping than others?

The business world is “information hungry.” Managers/Owners want the latest information on the economy, their industry, and most particularly their business — and they want it now.

Fifty years ago a business owner might have been the only ‘game’ in town. They might have been the only hospital, car dealer, or dentist. Not anymore. With competition being what it is, business management needs to keep on top of their business more so now than ever before. If they’re not watching their business, they may not have a business to watch.

That’s certainly where the accountant comes in. Through a well-designed information system, uniquely fit to their business, the accountant can give management the information they want and need when they want it.

THE KEY IS TO FIT THE SYSTEM TO THE BUSINESS. To meet their needs we must understand their business and fit the accounting system accordingly. A contractor, for instance, driving a pickup truck with papers stashed and stuck everywhere imaginable, needs to have a different system in place, than does the local hairdresser. An automobile dealership needs to have a system that will track each car separately for both control and flooring (inventory finance) purposes.

Now, I know what you�re thinking: “Don’t all businesses use debits and credits alike?” The answer is “yes” and “no.” It’s true that debits are on the left, and credits on the right. But each business has different types of transactions and different accounts to follow. For instance, the automotive business has three accounts that are somewhat unique to that industry. Namely, Flooring Payable, Contracts in Transit, and Bank Reserve accounts.

The construction industry, particularly builders and developers, work with Jobs in Progress and Progress Billings. Manufacturing businesses must have a system in place that will track progress of raw materials and labor through to the finished product so that the owners can establish their cost per unit.

Since the universities and colleges don�t teach these small business concepts, the opportunities are great for the accountant knowledgeable about these areas . To confirm this, next time you talk with an accounting graduate ask them how ‘Flooring Payable,’ ‘Contracts in Transit,’ and ‘Bank Reserve Account’ are used. Chances are very good that they won’t have a clue.

Now, before you get critical of their training or capability remember that the colleges are grooming them for the Fortune 500 companies, not the used car dealer. All these concepts I’ve mentioned in this article are small business issues for businesses typically employing less than 100 employees.

We recognized the value of these concepts years ago, so our course, covers all types of businesses including those that I’ve mentioned above. And the course is suitable for the beginning accountant and for the college graduate. You will even have an opportunity to do the books for these businesses and practice them for yourself before working on the real thing. You’ll find more information on our complete accounting course under Accounting Made Easy.

Well, should you specialize in a higher demand industry?

That depends on your answer to these two questions. Do you want to make more money? Do you have the knowledge to work with these businesses? If your answer to both these last two questions is “yes” then you might want to consider answering “yes” to the first question, as well.

Smaller is better. At least two surveys over the past two years show that the Big Four accounting firms are losing clients. Some of them are dropping clients by choice, but many of their clients are leaving the big firms in search of a more personalized service and lower prices.

This is great news for you. Although the Big Four accounting firms aren’t servicing the small businesses that you and I talk about, smaller and mid-sized CPA firms service both corporate and small business clients. As large corporations do more and more business with smaller CPA firms, this provides an excellent opportunity for Small Business Bookkeepers and Accountants to service the businesses that the CPA firms are leaving in favor of doing larger corporate accounting.

Small Business Accounting is Where it’s At

85% of the opportunities that exist in bookkeeping and accounting exist in small businesses. A few weeks ago, we talked about the 550,000 new small businesses that open each month in the United States.

Not only is the opportunity great, but small business accounting is the most exciting.

As a small business bookkeeper/accountant you’ll be a big part of the profitability of the small businesses that you work with. From payables to receivables, even payroll, the small business bookkeeper/accountant is a business owner’s profit expert.

Small Business Accounting Expertise - It’s Achievable, Profitable and Easy

Universal Accounting Center has been teaching small business accounting since 1979. That’s over 25 years.

Universal does what others can’t. College and university accounting graduates are more interested in finance, analysis and corporate accounting… and most university programs don’t spend any time teaching the intricacies of small business accounting.

It takes a small business expert to teach small business accounting. As a small business accountant, you’ll need to know about many different kinds of businesses. From flower shops to bicycle shops. Bakeries to Construction companies. Universal Accounting understands the needs of small businesses.

Businesses Need What You Have to Offer

Most accounting software packages are sold as if the business owner doesn’t need to know anything about accounting to do the books. While this may be true of data input, it’s not true for understanding what the accounting system is telling him or her via the numbers. It takes a skilled bookkeeper/accountant to do that.

The accounting process is critical to the success of any small business. The small business bookkeeper/accountant provides the important interpretation of the numbers that allows the business owner to make informed decisions concerning the financial health of his or her business.

Become the Small Business Profit Expert and Be Well Paid

Most freelance small business bookkeepers earn an average of $300 per month per client. When you first start working with a new business, it might take you 8-10 hours per client week to do the books each month. But over time that hourly commitment will drop. Even at 8-10 hours a week for each client, at the end of the month you’ve just grossed $6000. That’s a minimum of $30 per hour.

Of course some clients will bill more… some less. Part of what you’ll learn with Universal Accounting is an easy and practical way to know what to bill for your services. You’ll learn how to set-up your business. You’ll learn how to find and keep clients. You’ll become a profit expert.

Now is the Time

I know you’ve heard this before. There are many out there telling you the same thing. Let me show you why the Professional Bookkeeper Program is different. As the regulations that face small businesses continue to become more and more complicated and the number of new businesses each month continues to grow, the need for qualified small business accounting experts has never been greater. In fact, the Bureau of Labor Statistics says that this trend will continue for the foreseeable future.

If you want to earn what you’re worth and create the lifestyle that you and your family deserve, owning a small business bookkeeping and accounting practice is the perfect solution. Discovering for yourself how profitable and attainable this will be for you is only a couple more mouse clicks away. Click on the link below and find out why so many people just like you and me are starting their own small business bookkeeping and accounting practice.

Click Here and Discover How Achievable, Profitable and Easy Starting a Small Business Bookkeeping and Accounting Practice Will Be

“A farmer wanted to buy a pony for his daughter. There were two for sale in his town. Both ponies were equal in all aspects. The first man told the farmer he wanted $500 for his pony - take it or leave it. The second man was selling his pony for $750.

“But the second man told the farmer he wanted the farmers daughter to try out the pony for a month before the farmer had to make any purchasing decision. He offered to bring the pony out to the farmer’s home along with a months worth of hay to feed the pony. He said he’d send out his own stableman once a week to show the little girl how to groom and care for the pony. He told the farmer the pony was kind and gentle, but to have his daughter ride the pony each day to make certain they got along together.

“Finally, he said that at the end of the thirty days he’d drive over to the farmer’s and either take back the pony and clean up the stall - or ask, then, to be paid $750.

Which pony do you suppose the farmer decided to purchase for his daughter?”

Jay Abraham/Getting Everything You Can Out of All You’ve Got

Make it Easy to Say Yes

In any sales situation; it doesn’t matter if you’re selling automobiles, high tech computer systems, or even accounting services; if you make it easier for your clients to say yes, you will find a “competitive edge” that is usually overlooked by the competition.

How do you do this? Take away the emotional, psychological and financial risk factors that are always associated with any decision. It doesn’t matter if they are stated or not, most people associate a level of risk with making a change in what they buy or what services they purchase.

Remove the risks, make it safe for your clients to do business with you, and you will have eliminated the primary obstacle to doing business with you.

Is there Anything Safer than Risk Free?

I think Risk Free is even better than Free. Many companies offer a 100% money back guarantee. If you aren’t satisfied with their product or service, they’ll refund your money. There is no such guarantee, either real or implied with something that is simply free.

If you guarantee your product or service you need to tell your clients about it. What good is removing the risk for your clients if nobody knows about it? You’ll need to make it part of the core of your selling message. Never be afraid to tell someone that you stand behind your product or service 100%.

What does guarantee really mean? It means that you completely take away the risk of doing business with you. You assume the risk. How can you apply this to your Bookkeeping clients? One way would be to offer to provide services for a month, at the end of the month if you have not completed the predetermined objectives for the month, your services are free.

Because you are providing a service, don’t make your guarantee apply to a vague and unmeasureable standard… if you can’t measure your performance, how can you guarantee it? At the end of the month, determine with your client if you met the standard and decide if you are going to continue.

The second half of the guarantee is the commitment of the client to work with you if you meet or exceed what you promised. Of course, you had better perform.

Now, Let’s Talk About Something Better than Risk Free

Have you ever heard of a Better-Than-Risk-Free Guarantee? I once knew of a photography studio that offered a 100% Money Back Guarantee plus $5.00 if you weren’t happy with your senior pictures. That’s a better-than-risk-free guarantee.

Of course, you’d better be convinced that your product or service is good enough to stand the test of your guarantee. Your willingness to offer this kind of guarantee speaks louder than your words to convince your clients and potential clients of the value and quality of your service.

What Do I Do If Someone Actually Uses My Guarantee to Ask for A Refund?

This is sometimes the hard part. You smile, give them the refund, and thank them for the opportunity to provide your service for them. Then, you ask for another opportunity to work with them.

Try as we might, sometimes we make mistakes. When we courteously acknowledge an error, do all we can to make it right, and express our continued interest in working with our client they will often be willing to give us a second change. At least, they’ll hold no ill-will since we graciously complied with our promise to reduce the risk for them.

Here at Universal Accounting, We Want to Remove the Risk For You

Universal Accounting’s Ironclad 100% Money Back Guarantee

Purchase and complete the course, and if you don’t feel that you’ve received your money’s worth, you can return the materials and get a complete refund. All of us here at Universal Accounting are so confident that you will find this training to be of value that we all stand behind it, 100%.

I’ve never taken a university or college course that offered that type of guarantee. I’m unaware of any other program like this one that provides that same level of risk-reversal for you, our students.

There’s Never Been a Better Time to Purchase the Professional Bookkeeper Program

Businesses all over the country need of the services that only a skilled and qualified Bookkeeper can provide. As government business regulations become more and more complicated for small businesses, this demand will continue to increase. You can take advantage of this trend.

The Professional Bookkeeper Program puts the tools for starting your own successful Accounting and Tax practice in your hands. Click on the link below and learn the skills you’ll need to know to start this satisfying and profitable business. You’ll learn all the skills you’ll need to start your practice, including how to find clients, how to keep clients and how to make starting your own business achievable, profitable and easy.

Discover the Lifestyle that Could be Yours… You Owe it to Yourself… Click Here

Looking to Upgrade Your Lifestyle in 2008?

Look to Universal Accounting Center!

You can have anything you want if you will give up the belief that you can’t have it. - Dr. Robert Anthony.

What do you want? Try to answer that question without censoring your aspirations. What do you really want in your life? If you’ve dreamed of starting your own business, decide today that you will see it happen in 2008. One of Universal Accounting Center’s New Year’s resolutions is to help you.

Build a Lucrative Business

There are many reasons people go into business for themselves, including the hope of achieving financial freedom. But there are other compelling reasons. Interestingly enough, they all, in one way or another, have to do with freedom:

• Schedule your own time.
• Reprioritize your life so that family can indeed come first.
• Spend your workday on work you truly enjoy.
• Have the money to spend your leisure time on leisure activities you truly enjoy.
• Choose to work as little, or as much, as you like.
• Choose to make as little, or as much, as you like.
• Make decisions that will impact the productivity of your business.
• Have complete control over your career.

And these are just a few reasons why close to 500,000 small businesses are born every year. We suggest you take advantage of this boom and start a business of your own, one that can benefit from this entrepreneurial bug.

The Wonderful World of Accounting

Paul and Sarah Edwards, authors of The Best Home Businesses for the 21st Century, rate a bookkeeping service as the “Best of the Best” home-based businesses. And if you think about it, the rating makes sense. For minimal startup costs you can open a business that caters to those 500,000 small business owners in need of accounting expertise. Consider that more than 50% of small businesses fail within the first five years due to financial mismanagement and you can appreciate that these individuals need a good small business accountant. But is there really such a thing? Yes! And it can be YOU!

Most universities and training programs prepare their students for corporate accounting, those big businesses that are made up of 100+ employees. Unfortunately only 10% of businesses are considered “big.” So over 85% of accounting opportunities are with small to mid-sized businesses in need of accounting skills unique to their size and situation.

Small Business Accounting: Universal Accounting Center Saw a Need and Filled It!

Alf Bostrom founded Universal Accounting Center (UAC) over 25 years ago; he recognized a need for small business accounting that wasn’t being filled and wanted to help train individuals to fill that need. So we’re serious when we say that UAC has some experience in small business accounting; the Professional Bookkeeper Program has been the “main course” of our training since Alf opened UAC’s doors more than two decades ago. And the great thing about this course is regardless of your accounting background, you’ll learn all you need to know to manage your small business clients’ needs. In less than 60 hours you could hang your accounting shingle and open your doors for business. But don’t just take our work for it; read the countless testimonials from graduates of our program.

Become a One-Stop Financial Shop

One of the best ways to grow a successful business is to offer complimentary services that your clients use and appreciate. If you asked most small business owners they would tell you that they would prefer their accountant to perform their taxes. Why not? The accountant is already familiar with all the financial details; why not add tax planning and preparation to the mix? Not only does it increase your services, but it can increase your fee; you can charge $100 plus dollars per hour preparing taxes! You become a full-service finacial provider—a one stop shop for your clients! And many tax preparers make more money in the months leading up to the tax deadline than many make all year long! Since all individuals and businesses, small or large, are required to file taxes, tax preparation is a respected skill that will always be in demand.

Our Gift for Enrolling Now!

Every program we offer is aimed at making your business more profitable, including The Professional Bookkeeper’s Guild to Quickbooks

Here’s how it works. Nearly 80% of small businesses use Intuit’s QuickBooks software. While other programs may be useful, QuickBooks has definitely captured the small business market. Learning QuickBooks will not only help you keep more efficient records, but it enables you to teach your clients how to use the software so that you can get the information you need, making your job much easier. Add to that the ability to represent yourself as a QuickBooks expert and you’ll be able to attract larger numbers of potential clients. This program will teach you how to leverage your time while saving clients money in taxes and helping them increase their profits. What client wouldn’t be interested in that? We’ll teach you how to use this valuable software package to generate even more clients!

What an offer! After ordering and completing these three programs you can start your own business with confidence! Don’t delay your dreams any longer. 2008 promises to be another banner year for the small business. Take advantage of it today! Enroll now!

You Can Semi-Retire in 12 Months or Less

How can I say that? It’s easy, I’ve seen it happen. People just like you and me who started a professional bookkeeping and tax practice 12 months ago are semi-retired. What did they do and how did they do it?

First, let’s talk about what I mean when I say semi-retired. How would you like to work half time or less and make the same amount of income you make now? Literally hundreds of graduates of the Professional Bookkeeper Program are doing that right now. In fact, some are working half time and making a more than they did before… a lot more.

Anyone who starts a business will tell you that it takes work, patience and a willingness to do a little selling. Allen Bostrom, President of Universal Accounting, in his book In the Black: Nine Principles to Make Your Business Profitable says, “Nothing happens until you make a sale.”

Do I Really Have to Be a Salesman?

No. You don’t have to become a salesman, but you do have to understand how to find potential clients and show them why you are the best qualified to make their business more profitable. Once they see the benefits in hiring you, it will be an easy sale. It’s not as hard as you think? There are a lot of really simple and effective ways to market your bookkeeping and accounting practice that you can put into effect right away without any background in sales.

Universal Accounting provides some time-tested marketing methods within the Professional Bookkeeper Program that enable people who don’t consider themselves to be marketers to reap fantastic results. “Marketing” is simply the process of getting the word out about the benefits that your business provides.

Successful People Do What Other Successful People Do

If I wanted to be a professional baseball player, I’d do what professional baseball players do. I’d practice like they did, hang-out where they hang-out and do just what they did. I’d create a model of success from watching them and duplicate it in my own situation. Marketing is no different.

You don’t really have to be a genius to be a good marketer. You just have to be persistent. Look at what has been successful for others and duplicate it into your own life.

What Do I Do When It Doesn’t Seem to Work?

You might be saying to yourself, “What if the marketing methods you suggest don’t work? I don’t want to fail.”

Many of the folks who are now retired asked that same question. Let me share with you what they found out as they put these simple marketing principles into action. An early retirement or semi-retirement is very doable. Click HERE and read more about how others have semi-retired in as little as 12 months.

How To Guarantee that Your Skills Will Turn Into a Great Income

1) First of all… don’t give up.

To be successful in marketing your business and services you need to be persistent.

Remember the story of the tortoise and the hare? Victory doesn’t go to the swift, it goes to the persistent. Slow and steady wins the race.

The difference between reaping the rewards of your marketing efforts and having nothing to reap is not your ability to sell or create great advertising, but your unwillingness to give up. Marketing is a numbers game. If you do the right things for the right amount of time, you’re efforts will produce the right results.

2) Follow a Time-Proven Formula

Follow the system that leads to success and you will find success. The marketing methods taught in the Professional Bookkeeper Program are tested and proven. If you follow the steps outlined by Universal Accounting, you will find and keep clients.

How do I know this? I have seen it happen. You don’t even have to take my word for it. There are literally thousands of people all over the country just like you and me who have found the personal and professional success that they were looking for by following the simple steps outlined by the Professional Bookkeeper Program. It’s that easy.

3) Don’t Become a Focus Group of 1

I’m sure you know people who judge everything based upon what they would do or how they would respond. Don’t.

As you learn more about marketing, you might find that you personally wouldn’t respond positively to a particular campaign or program. That’s ok. That’s why they make chocolate and vanilla. Different things appeal to different people. The marketing strategies taught by Universal Accounting have been used successfully by many industries all over the world for many years. They work.

and 4) Remember Rule #1, Don’t Give Up!

Don’t shortchange your results by giving up too soon. I’m sure that there were two or three times that the tortoise thought to himself, “There’s no way I can beat the hare. He’s faster than I am. He’s too far ahead of me. I’m just too slow.”

Don’t let doubt get in the way of your success.

The Professional Bookkeeper Program: The Most Comprehensive Small Business Accounting Program on the Planet

There isn’t a more complete bookkeeping and accounting program anywhere. From A to Z you’ll learn everything you’ll need to know to do the books for any small business. Did I say any small business? That’s right any small business. It doesn’t matter if it’s the bicycle shop down the street or a construction company that has 100 employees, you’ll be prepared.

But that’s not all. Let’s mention some of the things you’ll get from Universal that nobody else even offers.

• 6 months of Support. If you have any questions, we’re just a phone call away, with all the expert help and support you’d ever need.
• 6 months of Marketing Support. As you grow your business you’ll have the same kind of resources for your own marketing efforts that larger corporations with an entire marketing department draw upon.
• You’ll utilize the experience of some of the most savvy marketers in the business, people with years of experience in the field. Universal’s training is unique. We wouldn’t feel good about teaching you how to become a professional bookkeeper or accountant and not show you how to find clients too.

You owe it to yourself to look into this wonderful opportunity to create the kind of personal and professional success that you deserve. There has never been a better time. Small businesses all over the country are looking for what you have to offer. All you have to do is click on the link below and find out more about the exciting and rewarding business of professional bookkeeping and accounting.

A Great Deal On the Most Complete Small-Business Accounting Training Available Anywhere!

Having a solid understanding of the Accounting and Bookkeeping methods and procedures is a great first step in learning the concepts behind Financial Business Analysis. You will learn to do books for small to mid-sized companies and how to analyze the books to prepare reports. You will learn to interpret reports so that you can advise your clients how to reduce costs and to better understand their financial standing and profitability. Your clients will look to you as an invaluable source of information about the financial health of their organization.

I hope you’re sitting down… because believe it or not, you really can enjoy never-ending success. (I know a secret.)

I hope you’re ready… because what I’m about to tell you is considered by some to be a secret to never-ending success. It really isn’t a secret, but it’s so easy that most people don’t pay attention to it. The best part is; it will make the difference between having 15 minutes of fame and enjoying never-ending success, all you have to do is take advantage of it.

Allen Bostrom, President of Universal Accounting, has said, “I’ve spent years in the classroom, helping people get started with an accounting and bookkeeping service, and it never ceases to amaze me how easy it can be to acquire clients.”

Ok… what’s the secret?

Don’t limit yourself to promoting your Accounting and Tax Preparation Business to the ways that every other Accountant, Bookkeeper or Tax Preparer does it. Now, that’s not the whole secret, that’s only the first part. 1) Don’t limit yourself.

Refocus your mind and start looking around at what other businesses do to market and keep their clients. What do those people in their businesses do to achieve any of the results that you are looking for? Then ask yourself, “How can I adapt and adopt what they’re doing in my business?”

Jay Abraham, in his book, Getting Everything You Can Out of All You’ve Got, encourages us to become a success-practices investigator. Uncover and identify what powerful marketing and selling approaches other industries have discovered that you don’t know about, and then find an easy way to apply those methods to your business. It’s easier than you think, just start being extremely observant of everything going on around you.

Now, here are 4 things you can do to adapt and adopt.

Let’s look at a couple of really simple things that you can do to make what we’ve been talking about a reality. Mr. Abraham recommends the following 4 things.

1. Keep a notebook at home, in the office, in the car.
   Whenever you observe a powerful marketing technique, something that captures you, write down the concept, approach, and language, sales presentation, etc., that worked, and incorporate similar or related techniques into your marketing.
2. Read every good ad you see published, then clip it and save it for future reference. Note all the TV and radio commercials that convince you to buy - especially the ones that almost convince you, even though you don’t need the product or service.
3. When you get solicitations in the mail, stop throwing them away. Realize the fact that companies wouldn’t keep mailing them out unless they produced profitable results. There is more than likely something in them that you can learn and apply by studying them. Maybe there’s a good headline or a great opening you could use in a letter you might send out to your own clients.
4. Pay attention to headlines … they can be used for ads, letters and sales presentations. There is all kinds of marketing information out there. The secret is to be watching for it.

Now you know the first part of the secret. Next week, we’ll talk about how a paperclip and a Vespa scooter could be your blueprint for success.

You don’t have to be a college graduate to do this!

Heraclites said, “A man’s character is his fate.”

It’s not your education, how handsome (or beautiful) you are or even whether or not your family has a lot of money. It’s the kind of person you are that determines what you become. “A man’s character is his fate.”

We hear time and time again from graduates of the Professional Bookkeeper Program, many of whom have a formal college education; that college didn’t prepare them for working with small businesses, we did. The Professional Bookkeeper Program will teach you everything you’ll need to know to do the accounting for small business; and you won’t need a college degree. But that’s not all, we can share with you tested and successful marketing practices that will help you build your business to provide the income and lifestyle that many people never find. Just click on the link below for more information.

Teach Me How To Enjoy Never-Ending Success By Owning My Own Accounting and Tax Preparation Business

You’re Well On Your Way to A Better Income and Lifestyle

You’re just a few more mouse clicks away. Many people talk about changing their life… making it better, but you’re doing something about it. Congratulations.

Bookkeeping and Accounting have been around for over 500 years and will be here for the next 500 years too. Businesses need the skills and expertise of qualified bookkeepers and accounting professionals and Universal Accounting has been teaching small business bookkeeping and accounting since 1979. That’s over 25 years of teaching people just like you and me the nuts-and-bolts of small business accounting.

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Normal UPS delivery is included and your course will ship within 24 hours. But that’s not all.

Universal Accounting’s Ironclad 100% Money Back Guarantee

Purchase and complete the course, and if you don’t feel that you’ve received your money’s worth, you can return the materials and get a complete refund. All of us here at Universal Accounting are so confident that you will find this training to be of value that we all stand behind it, 100%.

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Don’t forget, we’re hear to help you every step of the way. Once you receive your course materials, you’ll be assigned a personal coach to help you with questions and encouragement. We’re looking forward to hearing your success story.

For years Universal Accounting Center (UAC) has proudly relayed the US Bureau of Labor’s forecast for the accounting occupation. We’ve been happy to share previous reports that by 2008 accounting jobs would increase by 20%. That great forecast has been extended to 2014! They predict “Employment of accountants and auditors is expected to grow faster than average for all occupations through the year 2014. An increase in the number of businesses, changing financial laws and regulations, and increased scrutiny of company finances will drive growth . . . As the economy grows, the number of business establishments will increase, requiring more accountants and auditors to set up books, prepare taxes, and provide management advice.” The future is bright for freelance accountants!

So now is a great time to start your own accounting practice. Small businesses will continue to grow, and all those businesses will need an accountant they can trust to manage their books. For over 25 years UAC has been training people like you in small business accounting. Universities and other accounting programs prepare students to work for big corporations which only make up about 2% of accounting client opportunities. The small business arena makes up 98% of the market!

Ask yourself if you’d like the following:

• Practical training in small business accounting
• Instruction on starting your own accounting practice
• Helpful marketing tips designed specifically for the freelance accountant
• The possibility of earning a professional designation
• Flexibility in study; you work at your own pace and in your own time
• An affordable investment in a program with great returns

UAC’s Professional Bookkeeper Program offers all that and more! But don’t just go on our word. Here is what just a few graduates have said:

The best part was that it gave me the courage and confidence to start my own business, which has been a dream of mine for years. I quit a good paying job and already have 3 clients. —Carole Christensen

It was only a few months ago when I was wishing I had the expertise to start a small business and now, due to your training, I am seeing my wish fulfilled. —Nathan Lee

I am now working for a very prominent land developer. I manage several multi-million dollar accounts and companies and am responsible for all of the financial statements and reporting of each account and company. —Jodi Eldridge

Now I do the accounting and tax work for about 25 companies and have more than doubled my earnings. —Scott A. Ivins

They are four of hundreds who have benefited from the Professional Bookkeeper Program. And they are only different from you in one way: they have taken and successfully completed this course. In less than 60 hours they have found their way to financial freedom. Wouldn’t you like to follow them?

Take advantage of Universal’s special newsletter offer. Not only will you get the Professional Bookkeeper Program for an incredibly low price, but you’ll also get our special manual and CD, Financing a Small Business, which will teach you everything you need to know about your financing options. Imagine how valuable that knowledge can be to you and your future clients! Don’t wait to embark on your exciting future! The possibilities are endless with Universal Accounting Center.

Order now before this special offer expires!