Accounting and Bookkeeping Articles

Keep Clients Through Ongoing Contact

One of the more basic and least expensive marketing strategies that you can pursue is K.I.T. – keeping in touch with your clients, prospective clients and referrers.

Sounds as though it may take a lot of time and effort?

This need not be the case.

Here are a number of suggestions to help you keep in touch:

• Send your mailing list any articles that cross your desk that you feel may be of interest to them. They may be business related articles or ones which you know will appeal to the recipients because of their sporting or personal interests.
• Don’t overlook past clients who may be in a position to refer business if you indicate to them that you are still interested in them. Vendors should also be included. Because you are already conducting business with them, they are likely to be interested in some “quid pro quo” referrals.
• It’s amazing how well a brief handwritten note of encouragement or congratulations will be received.
• You should investigate the publication of your own monthly e-mail newsletter. It can incorporate information obtained from a variety of sources, especially the internet, as long as you acknowledge the source. This eliminates the need for you to regularly re-invent the wheel.
• Details of any new services you plan to introduce should be incorporated in the e-zine. If you don’t publish an e-zine, it’s prudent to advise your mailing list separately of this.

While there are no guarantees in business, a simple communication strategy like this one, is bound to provide handsome returns.

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