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1. The true 'cost' of an outstanding debt issue, to the issuer, is the after-tax YTM. The coupon rate will equal the YTM only when the paper is trading at par, and that typically only occurs in rare coincidences. If you see a WACC calc using coupon rate, it's likely because the debt is trading very close to par, and the coupon rate is therefore a reasonable proxy, if precision isn't required.
2. Use the after-tax cost of debt. If you're given the pre-tax rate, find the issuer's tax rate somewhere. If you fail to account for the deductibility of the debt's interest, you'll significantly overstate the debt's true economic cost to the issuer. The exception to this general concept would be in cases where the issuer isn't expected to pay taxes anytime soon (e.g., big NOL carryforwards). In such situations you'd wanna use the pre-tax rate as the debt's cost, but also reduce it a bit for the present value of the (distant) interest tax shields. Having said that, though, I doubt you'll encounter this exception in your text--so stick with the primary rule of using the after-tax rate in your WACC calcs (while keeping the exception in the back of your mind).
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