Powering Up Your Client Database and Getting Personal
It's fundamental that your database should include details of your bookkeeping
clients' names, addresses, telephone numbers and facsimile numbers.
Adding details of the names of other family members
also makes good sense as does any significant dates that you can get your
hands on – birthdays
and anniversaries for example.
Armed with a loaded database, it's time to
derive some substantial benefits for your business.
It's time to get personal with your clients!
Getting personal is really a matter of making sure
that you're aware
of what's happening in your clients' lives and letting them know
that you're thinking of them either by way of a telephone call or a card.
The hackneyed birthday card has become passe but most people will appreciate
either a humorous card or a computer card complete with a personal message
from you.
You can expect a similar good reaction to your wedding anniversary or congratulations
card in relation to a business or personal success or an addition to the family.
When things are not going so well for a client, it's
amazing how you can buck them up with a brief telephone conversation when
you simply indicate
that you are thinking about your client.
Getting personal not only makes both you and your clients feel good about
yourselves but from a purely commercial perspective, it can lead to a dramatic
increase in the volume of referrals that you receive and this is just from
being a caring person.
It's never too late to implement a getting
personal strategy!
Module 4 of our Professional Bookkeeper program, entitled "Building
a Successful Accounting Service" describes other marketing methods to
make your Accounting or Bookkeeping service grow!
To
see an overview of marketing concepts that the Professional Bookkeeper course
will teach you Click HERE.
Other sections from this week's newsletter:
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