What is Your Network Worth?
In recent newsletters we have spoken about networking strategies and the need
to update and maintain a date base as a platform for marketing activities.
Have you ever considered the value of your network
of clients, contacts, suppliers and mentors? If you are the same as the majority
of business owners, the answer
is a resounding "no".
Well - what is the value of your network. A simple "lots" answers
this question. Our network has been developed and nurtured over a period of
many years from an amazingly wide range of contacts.
Could you imagine conducting business without your
network. To say the least it would be most difficult. People who commence
business without the benefit
of a network like yours can really suffer - one of the major benefits of purchasing
a franchise business is the fact that it comes with its own built in network
and there is no need to "re-invent the wheel".
Once you begin to appreciate just how important your network is, you begin
to realize that you should not only cherish it but also regularly communicate
with members of your network and be on the lookout for additional members with
whom you can conduct business or who can help you in other ways. Obviously
this is a two way street and you should also be focussing on ways which you
can be of assistance to members of your network without considering what they
can do for you.
Your own network is the final outcome of all your networking activities and,
as such, forms a vital part of your total marketing efforts. With this in mind
it is something which should always be on your mind.
Learn
More About What Module 4 of Our Accounting and Bookkeeping Course Teaches
About Marketing Your Business
Other sections from this week's newsletter:
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