Marketing and selling accounting services

How to get a new client every week

In this article, you will learn an incredibly effective marketing strategy for growing your accounting and bookkeeping business.

In creating an accounting and bookkeeping service, there are steps that work every time in marketing. For the best way, see: The best way to market an accounting and bookkeeping service Another approach in creating your own service is to contact those businesses with which you do business.

Your business contacts.

Small businesses that you deal with as a customer tend to be a great source of clients. These contacts are often overlooked. At the end of this newsletter is a list of businesses that are traditionally small, that you might have used at one time or another. As you are reviewing this list, note the names of businesses that you want to notify in regard to your services.

Working with other businesses requires a professional image to achieve respect. A letter is a good way to begin.

This letter tells them that you are starting your own bookkeeping and accounting business. As a customer of theirs, you would like very much the opportunity to show them how you can assist them in running their business better.

In our course we have a sample of a letter that works terrific. I can't show it here because I have to save some secrets for the course.

In the second paragraph you emphasize two very important points. First, you state that you have an accounting system uniquely designed for their specific business. Secondly, you explain that you will customize the system so that they can do the whole thing alone, you can do it with them, or you can do the whole thing yourself. It's up to them. This let's them know that you are there to help them.

Finally, in the third paragraph you announce that you will be in the area at a certain time during the next three or four days, and that you will stop in. (Be sure to make a note in your calendar to drop by at the appointed time.)

Try to be there about five minutes early. It will make a positive impression and also provide a buffer in the event that you run into unexpected traffic jams. If you can't make it on time, be sure to call them, and let them know you need to reschedule.

You will want to send out only ten letters per week . No more — no less. Initially, this might seem like a small number. That's alright. At first you will want to spend more time rehearsing and reviewing your presentations. Later, as you start setting up new clients, and follow up on past visits, ten letters will seem like a lot.

There are other articles showing easy methods of marketing your own accounting and bookkeeping service. For information on the other articles, you can link to them here:

The best way to market an accounting and bookkeeping service

Save time and money by finding clients near home

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For complete information on marketing an accounting and bookkeeping service, see our section on Building a Successful Accounting Service at our Accounting Made Easy site.

Here is a list of some of the businesses you may work with, (just to get the creative juices flowing):

PB - Professional Bookkeeper Program (Course Modules 1-4) Become proficient in the practical application of the accounting processes in small to mid-sized businesses by mastering the principles of Full-Charge Bookkeeping. Course intended for US, Canada, and anywhere people have accounting needs. Modules 1-4 (12 DVD's & 4 Manu   More...
Product Included	Value
• Accounting Made Easy - - Course Module 1 Master the tools, procedures, and underlying principles that make up the bookkeeping processes of all businesses. Understand the core building blocks of Accounting and Bookkeeping. -- 4 DVDs & Manual. See Sample	$495
• Practical Small Business Applications -- Course Module 2 Apply your understanding of the core accounting principles to specific industries. You will learn to set up books from scratch, do payroll like a seasoned pro, and much more. -- 4 DVDs & Manual.See Sample	$495
• Advancing your "Account-Ability" -- Course Module 3 Sure ways to set up complete bookkeeping systems and manage the books for a variety of more sophisticated industries. -- 4 DVDs & Manual.See Sample	$495
• Building a Successful Accounting Service -- Course Module 4 Learn the steps to finding paying clients. Start and Grow an accounting practice following a proven program tested and perfected since 1979. -- 4 DVDs & Manuals.See Sample	$495
• Two Additional Months Follow-up Support (Free Promotional Offer) 1 month support is included for each module plus 2 months extra for a total of 6 months follow-up support	$198
• Customized Web Site (Free Promotional Offer) With your purchase we will create a custom Web site for your business and host it for you for free for 6 months. Your Web site will become a valuable part of your marketing; in many cases you may only need to refer prospective clients to your site and it will sell your services for you.See Sample	$980
• Two Additional Practice Sets (Free Promotional Offer) Practice makes perfect. The modules already contain practice sets for nine different businesses. With your purchase you'll receive two more practice sets, giving you eleven in all. This will give you even more confidence and experience in various industries and the opportunity to work with additional types of clients.	$198
• Professional Bookkeeper Testing (Free Promotional Offer) Certificate of completion (final grade greater than 65%) Certified Professional Bookkeeper (with 90% or better grade)	$285
• Course Countries (US, Canada, etc) Course intended for US, Canada, and anywhere people have accounting needs.	-
• Professional Bookkeeper Guarantee If, after completing the course, you feel the course didn't live up to your expectation, simply return the materials to Universal, for a 100% refund of any monies paid.	-
Total $	3,641
Buy Now Discount $	-1,661
Amount to Finance $	1,980
Internet Cash Discount $	-300
Your Cash Price $	1,680

2 Easy Ways to Buy Buy Now Online or Call Toll Free

PB - Professional Bookkeeper Program (Course Modules 1-4)
Product Description	Retail Price: $  3,641 Savings Today: $- 1,661 Cash Savings: $- 300 Total Price: $  1,680	or use Google checkout

PB - Professional Bookkeeper Program (Courses 1-4) Financed $299 down and $150.93 per month for 12 months on the 22nd
Product Description	Retail Price: $  3,641 Savings Today: $- 1,661 Total Price: $  1,980 Down Payment: $  299	Financing available for US and Canada Only

Order or Ask Questions by Phone 1-800-343-4827 M-F 8am-5pm MST, Current Time is 11:14 pm or Ask Your Questions Online Anytime

Other Articles about starting your business:

Selling:

Selling the benefits of your bookkeeping service

Make your first impression count

Five Tips to Strengthen Your Client Presentations

Outsourcing your bookkeeping

Marketing:

Finding Clients near home

Find leads at networking events

Promote your website

The best marketing strategy: word of mouth

Get a new client every week

Trade shows can be a gold mine!