In
the course of business we've all heard of the networking groups who meet
on a regular basis with the sole objective of referring business to each
other.
Rather than hope that they will have a vacancy for an
accounting service member at some stage in the not too distant future, give
some consideration to establishing your own networking group - your own marketing
round table.
Sounds difficult to implement?
Actually it's not! However you do need to approach the task systematically
by using the following steps:
How
to Create a Marketing Group that Gets You Clients
* Reflect on those types of businesses who can send you referrals and for
whom you can reciprocate. Professionals in the insurance, real estate, legal,
and medical industries, just to name a few, are a great place to start.
* Prepare a list of business operators whom you feel would thrive on this concept
and who own and operate the types of suitable business which you have already
identified. It's prudent to have more than one person in each business category
on your shortlist as it's not out of the question that some may decline your
offer. You don't need to already know the people you've shortlisted as this
is an exercise to cast out your networking further than its present reach.
* Select a suitable venue (restaurant) for a breakfast meeting. The venue owner
may also become an informal member of the group as he or she is definitely
in a position to refer business to your network members.
* Contact your prime candidates for round table membership, discuss the concept
and invite them to the initial breakfast meeting.
* At the initial meeting outline the concept in detail and propose to meet
on a regular monthly basis and at the same venue if everyone is happy with
it. Emphasize that the success of the group will depend upon the number of
referrals each person generates -- to get leads, a person must be willing to
give leads.
Starting
Your Own Marketing Group Gives You an Edge Over Joining an Existing One
The major advantage in establishing your own group is that you are the
natural chairperson of the group. With only a minor administrative workload
you are perceived as a leader and 'mover and shaker' in the business community
and, along with other round table members, benefit from the mutual referrals.
In
the course of business we've all heard of the networking groups who meet
on a regular basis with the sole objective of referring business to each
other.
